Despite all your best efforts to avoid them, sometimes errors slit through your carefully-planned safety net. Maybe it’s “just” a typo. Or a small design flaw. In which case, you simply make a mental note to pay more attention in the future and move on to the next project. But when it’s a more serious issue, like a broken link, the wrong price, or an email sent to the wrong audience, you only have one option: send an apology email or “oops!” email to your customers.
It’s easy to forget about quality assurance (QA) with all the time pressures to get your emails out the door. Easy despite the fact that it is one of the most important steps in the creative process. Easy to forget that after having invested tons of time, energy and dollars in designing the perfect campaign, the simplest of errors can trip you up.
Which is why we wrote this post on how to do effective email campaign QA:
As you know, the email subject line is one of the most critical elements of an email campaign. After the sender’s name and reputation, the subject line is the key driver of email open rates. So nailing your email subject line copy has to be your most important priority.
The customer journey – A 360º view of your customer interactions
A lot has been written about the customer journey, or path to purchase, and about the importance of communicating the right message at the right time according to what stage of the journey your customers find themselves.
At their annual Awards Gala, the Relationship Marketing Association (AMR) and the Flèches d’or Awards (Golden Arrows) jury recognized the excellence of our marketing campaigns by awarding four Top Awards and a certificate of merit including the Best Multi-channel Marketing Campaign as well as Gold in three categories.
We are honored by this industry recognition of the quality of our team’s great work. It’s thanks to our clients and the confidence they place in our strategies that we are able to shine.
Email marketing is a powerful tool…if you know what you’re doing
Email marketing is sometimes equated with sending out newsletters. But it’s so much more! Simply put, Email Marketing is the systematic and structured use of email in order to initiate, build and consolidate a relationship between brands and people. Email is the most popular media for Relationship Marketing. This is largely because of its impact, its ROI and its ability to grow sales.
Make sure you nail all the basics
If you want an email marketing program that really delivers results, you need to get the technical basics right. The most beautiful content won’t drive results if it doesn’t get delivered. According to ReturnPath, an average of 20% of all email messages never reach their audience. Generally because they’re blocked or diverted from the inbox.
I often ask my workshop and conference participants – typically seasoned marketing executives – what the role of marketing might be? Their answers are, by and large, always the same. They revolve around advertising and marketing communication.
They tell me it’s all about branding and image. About differentiation and value. This, of course, is all true and essential. Part of what we are tasked to do as marketers. But is it enough?
Marketing : beyond the four Ps
Strictly speaking, marketing encompasses what we all know as the four Ps. This is how marketing is taught in most business schools on the planet. Price, Place, Promotion and Product. This model for marketing management was first published by E. Jerome McCarthy, back in 1960. But has it kept pace with the times?
Collaboratory: [Coˈlæbrəˌtɔrɪ] noun :
The word collaboratory (pronounced co lab ratory) is a blend of the words collaboration and laboratory. The term is borrowed from the scientific community and is defined as a virtual collaborative environment. It’s a place where scientists and researchers from around the world work together on research projects.
This environment allows them to share resources, research and knowledge. The objective is to achieve innovative solutions faster by leveraging collective knowledge.
My, how time flies! The year is quickly coming to a close. And most of us busily preparing for the new marketing challenges that lie ahead. Fine-tuning budgets. Tying up loose ends. And perhaps looking forward to some time off with family and friends. But before we break for the holidays, why not take a few minutes to reflect on how we hope to change and improve in the coming year. Here are three 2018 Marketing Resolutions : dumb things you should stop doing in the next year. Heck, why not stop doing them right NOW!