Relationship Marketing articles

B2Me Marketing – helping people make better choices and get more enjoyment from whatever they buy.

As consumers, we are constantly faced with the challenges of too many choices and too much information broadcast across a cluttered and fragmented media landscape. Any attempt to guide people through their customer journey is totally useless if we can’t deliver the right message at the right time.

This short video explains how personalization can play en important role by increasing the relevance of your marketing messages. Personalization helps your customers make the informed choices that are best for them. In doing so, they will get more enjoyment out of everything they buy from you.

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Do you understand these common metrics?

Because of the tremendous economic pressures since the downturn, and the need for marketing accountability, ROI has now become Marketing’s new Holy Grail. However, effectiveness and ROI are not synonymous, though many marketers perceive it to be so.

ROI is the efficiency with which a marketing activities produces a result. ROI calculates the revenue generated for each dollar invested.

Efficiency and effectiveness – what’s the big difference?

The fact that a given media, or marketing activity is efficient – meaning that the cost per dollar of sales generated is low – doesn’t automatically make this media or activity a better choice relative to others with a lower level of efficiency. Obviously, you want both. But you can’t always get what you want!

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Relationship marketing is a strategic approach to marketing that focuses on creating, maintaining, and growing long‑term relationships between an organization and its customers. Rather than optimizing isolated transactions, relationship marketing prioritizes continuity, relevance, and cumulative value over time.

At its core, relationship marketing is concerned with the quality of the relationship, not just its immediate outcome. It asks how trust is built, how expectations are managed, and how an organization remains relevant across repeated interactions, not just at the moment of sale.

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When you look at marketing from a purely transactional perspective, you often lose sight of an important dimension: the long-term value of a customer. Or more precisely, the cumulative net revenue that a customer provides during the “lifetime” of the relationship between the customer and a business, or a brand.

This transaction perspective focuses on the immediate sale of good and services through marketing campaigns of all nature. From that point of view, the customer value is equal to the amount of the sale produced as a result of that campaign. Transactional marketers will work to reduce the cost per transaction in order to maximize short term revenue. Nothing wrong with increasing revenue… far from it. But this narrow vision often forces us to make choices that as purely short-term.

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n this video from TED TV, american social psychologist Barry Schwartz, author of The Paradox of Choice explains the negative impact of choice – or more precisely, the impact of too much choice – on our level of satisfaction with the things we buy in our day-to-day lives. Unrealistic expectations, or persisting doubt over the choices we make: these are the reasons why we must limit the number of products and services we offer our customers. By personalizing content and product recommendations, B2Me allows us to reduce the number of products suggested to a limited set or a single item that best suit the customer’s needs… One customer at a time!

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