![Physical Meets Digital – How to Increase Marketing ROI [VIDEO]](https://strategies.ca/wp-content/uploads/2013/02/Screen-Shot-2015-11-04-at-10.51.21-AM-790x500.png)
In today’s cluttered always-on marketplace, strong Marketing ROI is often illusive. One of the reasons is that as channels multiply, marketing communication becomes increasingly siloed. Digital on one side, traditional on the other. Same for social media, PR and event marketing.
With some many teams working independently, it’s a challenge to get everyone on the same page, delivering a consistent brand message regardless of the channel.
Seth Godin and Tom Peters sum it up quite nicely: writing a blog — just like writing a book — changes the way you think, the way you communicate and the way you live. Do you have a blog? How has it changed your life?
As a fan of all things Gladwell, I would like to share with you this excellent video produced by TED TV that chronicles the history of how Howard Moskowitz changed the way we shop for groceries — a change that led to the avalanche of choices that we face in our lives, day-to-day. Presented in typical Gladwellian style, this is a fascinating tale of innovation that began in the ’80s.
