Blog : email authentication

Email marketing basics – What you need to know to get it right!

Email marketing basics – What you need to know to get it right!

Make sure you nail all the basics

If you want an email marketing program that really delivers results, you need to get the technical basics right. The most beautiful content won’t drive results if it doesn’t get delivered. According to ReturnPath, an average of 20% of all email messages never reach their audience. Generally because they’re blocked or diverted from the inbox.

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