Blog : email marketing formats

Email marketing defined – everything you need to know!

Email marketing defined – everything you need to know!

Email marketing is a powerful tool…if you know what you’re doing

Email marketing is sometimes equated with sending out newsletters. But it’s so much more! Simply put, Email Marketing is the systematic and structured use of email in order to initiate, build and consolidate a relationship between brands and people. Email is the most popular media for Relationship Marketing. This is largely because of its impact, its ROI and its ability to grow sales.

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