It’s no secret that the key to growing a business is to build strong and lasting customer relationships.

That’s where we come in.

We are a collaboratory of relationship marketing strategists and tacticians. Our mission is to bringing your brand and the people you serve closer by designing and deploying programs that find, keep and grow customers.



We can help you get the most out of your customer data to personalize communications and maximize conversion to sales.



We can help increase trust in your brand by nurturing the relationship from discovery to purchase and beyond.


We can help you create an emotional connection with your brand that helps drive customer loyalty and share of wallet.

Discover our


Email marketing, using the right tools, should be your # 1 source of sales. If that’s not the case, something’s up. Let us evaluate your current practices and show you how to quickly turn things around and achieve better results, fast!



Cognitive relationship marketing

Whether you want to outsource your relationship marketing program or build a strong in-house team, our modular service offering gives you access to a team of relationship marketing pros.

We’ll help you to quickly monetize your marketing tech investment and start building sustainable relationships with your customers.

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Create spectacular emails with less time and effort.

Choose EmailGo!, a modular email asset library that lets you pre-build your email content and reduce your time to market dramatically.



Mark Morin

Chief architect and team mentor, Mark has been building relationships for over 35 years. His ability to synthesize and simplify complex concepts helps bring clarity to his clients’ strategic value. A powerful communicator, he creates compelling messages and high-impact programs that drive business results. He is also a noted public speaker on the topic of relationship marketing.

Caroline De Blois

Chief builder and technology team leader, Caroline has been laying the foundations of strong sustainable relationships for over 15 years. Her ability to strategically orchestrate multiple projects simultaneously and keep them on track and on budget make here a key player in driving results for our clients.

Sandy Strazza

Relationship strategist and ultimate team player, Sandy oversees the strategic development of the agency and lends a strong hand to the CRM team. Thanks to her experience as Brand and CRM Manager and her management expertise, she is particularly deft at combining brand and relationship marketing with her usual passion.

Laëtitia Blanc

Directrice artistique
Prolific creative and passionate world traveler, Laëtitia unpacked her bags and joined the Strategies team, bringing with her 10 years of Web usability and graphic design epxertise. A passionate team player with a vibrant artistic flare, she can give life to any idea, with her sketch pad or graphic tablet alike.

Danielle R. Morin

Queen of in-house relationships and team den-mother, Danielle has spent the past 26 years at the agency making sure that bills get paid and keeping the strategies family happy and warm. Her ability to connect on a personal level with almost everyone she meets makes her the social glue that’s at the heart of our culture.

Anthony Tariot

Développeur Web
Creator of code and keyboard wizard, Anthony uses his analytic abilities in support of the team and leaves no question unanswered. A powerful blend of logic and perfectionism make him an essential team ingredient as he decrypts and combines a plethora of languages to achieve code nirvana.

Margot Boudreau

Relationship orchestrator and resident geek, Margot brings to the team a passion for words and for people. Her attention to minute detail and keen sense of organization make her a powerful project lead and an effective copywriter. Her mission: to ensure that the work gets done, in the workplace and on the battlefield.

Caroline Aubin

Number-cruncher extraordinaire, Caroline (little Caro as we call her) has been keeping the books and billing straight for over 5 years. Her keen sense of organization helps keep the team pointed in the right direction.


Cognitive Marketing

Augmented intelligence
helping bring brands and people closer

Latest from the Blog

The Blog

How to use artificial intelligence to write a killer email subject line

How to use artificial intelligence to write a killer email subject line

As you know, the email subject line is one of the most critical elements of an email campaign. After the sender’s name and reputation, the subject line is the key driver of email open rates. So nailing your email subject line copy has to be your most important priority.

What is the Customer Journey? And What it Means for Your Brand?

The customer journey – A 360º view of your customer interactions A lot has been written about the customer journey, or path to purchase, and about the importance of communicating the right message at the right time according to what stage of the journey your customers find themselves.

Stratégies wins 4 awards at the AMR 2018 Gala [video]

Stratégies wins 4 awards at the AMR 2018 Gala [video]

At their annual Awards Gala, the Relationship Marketing Association (AMR) and the Flèches d’or Awards (Golden Arrows) jury recognized the excellence of our marketing campaigns by awarding four Top Awards and a certificate of merit including the Best Multi-channel Marketing Campaign as well as Gold in three categories. We are honored by this industry recognition…


Let’s start up a relationship

Don’t hesitate to contact me directly or simply fill the form below and our team will quickly reach out you.

Mark Morin
514-846-8846 ext. 202