WE ARE

RELATIONSHIP BUILDERS

Strategists and tacticians, we are a collaboratory of relationship marketing craftsmen. Our mission is to bring brands and people closer by designing and deploying programs that find, keep and grow customers.

Our vision of marketing is centered on the individual and on media orchestration across the brand adoption journey.

3 CORNERSTONES OF A RELATIONSHIP

INSIGHTS

We help our clients get the most out of their customer data in order to personalize communication and maximize relevance.

TRUST

We help our clients build trust by nurturing the relationship throughout the adoption journey, helping them make informed choices.

CONNECTION

Today, people buy with both their hearts and their minds. That’s why we create content that will resonate with your customers.

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Cognitive Marketing

Augmented intelligence
helping bring brands and people closer

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OUR SERVICES

Cognitive relationship marketing

Whether you wish to outsource your relationship marketing program or build a strong in-house team, our modular service offering gives you access to a team of relationship marketing pros.

We’ll help you to quickly monetize your marketing tech investment and start building sustainable relationships with your customers.

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Our work

The quality of our work is a reflection of our success.

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OUR TEAM

Mark Morin

OWNER & PRESIDENT
Chief architect and team mentor, Mark has been building relationships for over 35 years. His ability to synthesize and simplify complex concepts helps bring clarity to his clients’ strategic value. A powerful communicator, he creates compelling messages and high-impact programs that drive business results. He is also a noted public speaker on the topic of relationship marketing.

Caroline De Blois

ACCOUNT DIRECTOR
Chief builder and technology team leader, Caroline has been laying the foundations of strong sustainable relationships for over 15 years. Her ability to strategically orchestrate multiple projects simultaneously and keep them on track and on budget make here a key player in driving results for our clients.

Sandy Strazza

BUSINESS DEVELOPMENT AND CRM
Relationship strategist and ultimate team player, Sandy oversees the strategic development of the agency and lends a strong hand to the CRM team. Thanks to her experience as Brand and CRM Manager and her management expertise, she is particularly deft at combining brand and relationship marketing with her usual passion.

Laëtitia Blanc

Directrice artistique
Prolific creative and passionate world traveler, Laëtitia unpacked her bags and joined the Strategies team, bringing with her 10 years of Web usability and graphic design epxertise. A passionate team player with a vibrant artistic flare, she can give life to any idea, with her sketch pad or graphic tablet alike.

Danielle R. Morin

FINANCE & ADMINISTRATION
Queen of in-house relationships and team den-mother, Danielle has spent the past 26 years at the agency making sure that bills get paid and keeping the strategies family happy and warm. Her ability to connect on a personal level with almost everyone she meets makes her the social glue that’s at the heart of our culture.

Anthony Tariot

Développeur Web
Creator of code and keyboard wizard, Anthony uses his analytic abilities in support of the team and leaves no question unanswered. A powerful blend of logic and perfectionism make him an essential team ingredient as he decrypts and combines a plethora of languages to achieve code nirvana.

Margot Boudreau

RELATIONSHIP MARKETING COORDINATOR
Relationship orchestrator and resident geek, Margot brings to the team a passion for words and for people. Her attention to minute detail and keen sense of organization make her a powerful project lead and an effective copywriter. Her mission: to ensure that the work gets done, in the workplace and on the battlefield.

Caroline Aubin

ADMINISTRATION
Number-cruncher extraordinaire, Caroline (little Caro as we call her) has been keeping the books and billing straight for over 5 years. Her keen sense of organization helps keep the team pointed in the right direction.

Latest from the Blog

The Blog

What’s the true role of Marketing? Hint: It’s Not What You Think!

What’s the true role of Marketing? Hint: It’s Not What You Think!

I often ask my workshop and conference participants – typically seasoned marketing executives – what the role of marketing might be? Their answers are, by and large, always the same. They revolve around advertising and marketing communication. They tell me it’s all about branding and image. About differentiation and value. This, of course, is all true…

What is a marketing collaboratory?

What is a marketing collaboratory?

Collaboratory: [Coˈlæbrəˌtɔrɪ]  noun : The word collaboratory (pronounced co lab ratory) is a blend of the words collaboration and laboratory. The term is borrowed from the scientific community and is defined as a virtual collaborative environment. It’s a place where scientists and researchers from around the world work together on research projects. This environment allows them…

Your 2018 Marketing Resolutions – Three dumb things marketers should stop doing right now!

Your 2018 Marketing Resolutions – Three dumb things marketers should stop doing right now!

My, how time flies! The year is quickly coming to a close. And most of us busily preparing for the new marketing challenges that lie ahead. Fine-tuning budgets. Tying up loose ends. And perhaps looking forward to some time off with family and friends. But before we break for the holidays, why not take a few…

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CURRENTLY BUILDING RELATIONSHIPS FROM
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