TOURISM MARKETING

Tourism marketing is our area of expertise

The field of tourism marketing and resort marketing knows many challenges. How to attract more visitors, tourists, excursionists and vacationers? How to increase loyalty in a crowed market? How to stabilize revenue when mother nature doesn’t play nice? And how to thrive despite the rising influence of OTAs?

As tourism marketing specialists, we deal with these issues daily, finding innovative solutions to help you succeed and grow your revenue.

We help bring your experience to life

People don’t buy room nights, activities and meals. They buy an experience. They buy lasting memories with their family and friends. Which is why you need to focus on the emotional, human and relational impact of the stay in your region, your establishment or your event. This renewed focus brings many benefits:

The impact of our tourism marketing expertise

More loyal guests

Make your guest want to relive the experience, year after year, and find reasons to come back often.

Longer stays

Extend the length of stay by sharing a more complete vision of the rich experience you have to offer.

More revenue per stay

Offer your visitors a richer, more diverse and relevant experience that will make them flock to your door.

More guests

Increase traffic on site at your attraction, event or destination for a strong increase in ancillary revenue.

More stable revenue

Protect your bottom line by stabilizing your cash flow, despite mother nature’s capricious ups and downs.

More advanced bookings

Reverse the trend toward last-minute bookings by securing more advance reservations and longer lead times.

Three key ingredients for successful tourism marketing

crm-et-data-client

DATA AND CRM

To track and analyse customer behaviour, engagement and preferences in real time, gain insights and implement swiftly.

automatisation marketing

MARKETING AUTOMATION

Create programs that allow you to orchestrate media and content throughout the customer journey and maximize your bookings.

contenu expérientiels

EXPERIENTIAL CONTENT

Provide the right information at the right time: Inspiring, informative, comparative and conversion content throughout the buyer’s journey.

THE CUSTOMER JOURNEY – A 360º VIEW OF YOUR GUESTS

The secret to tourism marketing is to reduce short-term reactive tactics. And focus on nurturing your guests through their purchase process.

DREAM

I REALLY NEED A VACATION!

The vacation experience begins with a dream: the need to get away, to relax, to reconnect. So understand that dream is essential.

EVALUATE

BUT WHERE SHOULD I GO?

There are so many choices. Your destination must become the obvious choice by tying the experience to the dream.

PLAN

BUT WHAT TO DO?

Present the diversity of your experience by highlighting and focusing on relevant choices.

CHOSE

I KNOW WHERE I’M GOING…

Convince your guests to finally commit with a powerful sequence of offers and calls to actions.

BOOK

BUT WHERE DO I FIND THE BEST PRICE?

Make sure that the booking is made under the best possible conditions by avoiding the OTAs.

ANTICIPATE

ARE WE THERE YET?

Prepare your guest for their arrival and upgrade their stay for an experience that will last a lifetime!

EXPERIENCE

MAGICAL MOMENTS!

Provide a flawless experience that exceeds the expectations of your most demanding guests and make them want to share.

NOSTAGIA

I CAN’T WAIT TILL NEXT TIME!

Help your guests create lasting memories and make them want to come back soon, often and become your brand ambassadors!

 

Tourism marketing in action

The essentials of tourism marketing

For your relationship marketing program to be successful, you need to create a solid foundation. Let us guide you through the steps or simply create it for you.

WELCOME SERIES

To quickly share with your new subscribers the quality experience to follow in order to boost engagement.

CONVERSION SERIES

Turn your subscribers into guests to maximize your revenue and grow your occupancy rate.

PRE-VISITE SERIES

Enrich the guest experience and increase opportunities for ancillary revenue by preparing your guest for their stay.

TRAFFIC-BUILDING SERIES

Draw a crowd that will increase your on-site ancillary revenue by increasing excursionist traffic.

EXPERIENTIAL SERIES

Get prospective guest dreaming about the many facets of your rich and diverse vacation experience.

FLASH SERIES

Monetize your conversion cycle by converting more prospective visitors into prepaid bookings.

A few examples of our work

Some of our tourism clients

Certains de nos clients du secteur touristique

LETS TALK

Let’s start a relationship!