![Email marketing essentials – What you need to know to get it right!](data:image/svg+xml;utf8,<svg xmlns="http://www.w3.org/2000/svg" width="1040" height="693"><rect width="100%" height="100%"><animate attributeName="fill" values="rgba(153,153,153,0.5);rgba(153,153,153,0.1);rgba(153,153,153,0.5)" dur="2s" repeatCount="indefinite" /></rect></svg>)
Make sure you nail the fundamentals
If you want an email marketing program that really delivers results, you need to get the technical basics right. The most beautiful content won’t drive results if it doesn’t get delivered. According to ReturnPath email deliverability report, an average of 20% of all email messages never reach their audience. Generally because they’re blocked or diverted from the inbox.