Mark Morin

Five benefits of B2Me™ on RetailExperience.com

There’s an interesting article on B2Me™ on the Retail Experience Blog, by Paul Flanigan, former director of brand communications for Best Buy.
Here are a few lines from his post:

We have all heard B2B (business to business) and B2C (business to consumer). But this has now evolved into B2ME. The simple definition is the practice of marketing to the individual based on the desires of that individual. It’s not about closing a sale, it’s about developing a relationship with every single unique individual.

This doesn’t (or shouldn’t) seem like a new way to market. We have been doing this all along, right? Well, the advent of personal technology has quite a bit to do with it. Marketing has had to catch up with individuals who are mobile, savvy, and in control of the sales cycle in pretty much every type of buyer/seller relationship.

Read more on RetailExperience.com

About the Author

Mark Morin
Mark Morin
A passionate marketing communications strategist with over 35 years of experience creating powerful, effective and results-oriented campaigns, programs and content for national, international and global brands in beauty and cosmetics, tourism and travel, financial services, technology, business-to-business and more. /// Évangélisateur relationnel, auteur et formateur, plus d’une trentaine d’années d’expérience pratique dans la création et la gestion de campagnes de marketing relationnel.

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