This campaign stands out because it embodies many of the fundamental principles of relationship marketing. It integrates a high degree of personalization and a warm and personal connection. It focuses on the benefit of a relationship and drives strong engagement.
It’s fun, involving and customer centric. The campaign leverages the three fundamental elements of a relationship: Know your customers, connect with each and every one and build trust in everything you do.
Tremblant offers a dizzying array of activities and attractions that many visitors don’t have time to discover. To help guests get the most out of their visit to Tremblant, the resort mandated Strategies to develop a welcome program for the 2013-14 winter season.
We created a guest-nurturing program based on a series of welcome emails, powered by Eloqua, Tremblant’s marketing automation platform. This program included a series of three messages timed throughout the weeks prior to the guests’ arrival date, an arrival greeting email as well as a thank you email sent after guest check-out including a satisfaction survey.
Tremblant is widely recognized as the premier ski destination in Eastern North-America. But it is also a world-class four-season destination with an unrivalled diversity of activities and attractions during the summer months; from spring thaw to autumn leaves. In order to promote the many dimensions of the product, while minimizing the potential confusion and information overload, Tremblant mandated Strategies to create the Tremblant Summer Guide.
The Tremblant Summer Guide is a personalized online recommendation tool that l helps prospective visitors to discover the Tremblant experience that’s right for their goals and interests. Based on the people you’re traveling with, your vacation goal, where you’re traveling from, etc., the Tremblant Guide recommends the customized experience that’s best suited to your needs with a targeted selection of lodging, activities and attractions. It’s the vacation guide that’s just for “me”.
Tremblant offers a wide range of vacation experiences to tourists and excursionists from all over the world. This rich and diversified offering of lodging, activities and attractions presents a challenge to consumers who want to enjoy the Tremblant experience that’s right for them. The resort and resort association tasked Strategies with the development of a powerful decision-making tool that would recommend the right experience for each customer.
The Tremblant vacation guide is a personalized online tool that helps prospective visitors discover the dimensions that are best suited to their needs and interests. Based on you travel companions, your vacation goals, your skill level, and where you’re coming from, the Tremblant Guide delivers customized content that is fully tailored to you and your needs. With over 30,000 unique variations, this is a vacation guide that is truly just for you.
Choosing the right ski lift product is a complex process for many consumers: should I get a season pass or an access card? With or without privileges? Or maybe a multi-day lift ticket? The possibilities seem endless (well almost). Tremblant wanted to provide customers with a recommendation tool that would help simplify the process and suggest a limited set of products that are best suited to the customers profile and preferences.
Strategies designed and deployed the MyPass@Tremblant application – a decision tool that recommends the right pass product for you based on how often you ski, the people you ski with and when you ski most often. Thousands of Tremblant customers use this tool last season to help them make better choices.