A multi-channel relationship marketing campaign, combining traditional, relational, digital and social media as well as a new image and brand identity. The integration of marketing technology allowed our client to nurture a relationship with prospective customers throughout their decision journey.
This campaign is proof that relationship marketing can produce very strong results and build lasting relationships in a competitive and complex sector.
Corporate and association sales of lift tickets represent a significant source of income for Tremblant. However, over the past few years, the number of customer accounts was stagnating. Tremblant mandated Strategies to design a corporate sales strategy that would help increase corporate ticket sales for the coming season.
We designed a structured sales program, enabled through Eloqua, Tremblant’s marketing automation platform. This program leveraged dimensional mailers, direct mail, personalized email, telesales and POS collateral. The program’s main goals were to renew existing accounts, open new ones, and then maximise ticket sales through these channels to employees and association members.
Skiing is often perceived as an expensive sport that is out of reach for a large number of consumers. To help change that perception, Tremblant made the strategic choice to become more accessible to a larger number of consumers by creating a new, very affordable season pass. And when the time came to bring this new pass to market, Station Mont Tremblant chose Strategies to create a powerful launch campaign for this innovative product.
Working in close cooperation with the mountain’s media agency, we design a high-impact multichannel campaign featuring “gold-rush” pricing – where the price increased every three days in order to create a strong sense of urgency. This campaign attracted thousands of new customers and rekindled the flame amongst many past customers.
Choosing the right ski lift product is a complex process for many consumers: should I get a season pass or an access card? With or without privileges? Or maybe a multi-day lift ticket? The possibilities seem endless (well almost). Tremblant wanted to provide customers with a recommendation tool that would help simplify the process and suggest a limited set of products that are best suited to the customers profile and preferences.
Strategies designed and deployed the MyPass@Tremblant application – a decision tool that recommends the right pass product for you based on how often you ski, the people you ski with and when you ski most often. Thousands of Tremblant customers use this tool last season to help them make better choices.