Tremblant Skimax campaign
Corporate and association sales of lift tickets represent a significant source of income for Tremblant. However, over the past few years, the number of customer accounts was stagnating. Tremblant mandated Strategies to design a corporate sales strategy that would help increase corporate ticket sales for the coming season.
We designed a structured sales program, enabled through Eloqua, Tremblant’s marketing automation platform. This program leveraged dimensional mailers, direct mail, personalized email, telesales and POS collateral. The program’s main goals were to renew existing accounts, open new ones, and then maximise ticket sales through these channels to employees and association members.