A multi-channel relationship marketing campaign, combining traditional, relational, digital and social media as well as a new image and brand identity. The integration of marketing technology allowed our client to nurture a relationship with prospective customers throughout their decision journey.
This campaign is proof that relationship marketing can produce very strong results and build lasting relationships in a competitive and complex sector.
A retention campaign that focuses on the customer experience. Combines all the power of email marketing including the most recent technical and technological innovations. The content is beautifully aligned with the Tremblant brand. The results in terms of engagement and increased sales were truly spectacular.
A beautifully crafted and strategic campagne that surpassed all targets while effectively communicating the exceptional Tremblant experience.
The visual quality of this campaign, the integration of interactive content, the seamless universal rendering on all email applications and viewing environments make this campaign a sterling example of what relationship marketing emails should look like.
This campaign stands out because it embodies many of the fundamental principles of relationship marketing. It integrates a high degree of personalization and a warm and personal connection. It focuses on the benefit of a relationship and drives strong engagement.
It’s fun, involving and customer centric. The campaign leverages the three fundamental elements of a relationship: Know your customers, connect with each and every one and build trust in everything you do.
A leader in the field of business tourism, the Laval Tourism agency has built up a prime reputation in the meetings and conventions market niche. Capitalizing on this expertise, Tourism Laval chose as its mission to make life simpler for meeting and event planners. But how could they communicate the breadth of their service offering in a simple yet effective way?
Solution
In order to support Tourism Laval’s service offering, we developed a communication platform entered around a simple brand statement and a powerful promise: The Simplifier™. This communication platform allowed the agency to consolidate its range of services and to deploy as series of content marketing tools aimed at attracting and capturing prospective customer and the building a strong relationship with them until they were ready to buy. Using a rich toolbox of assets, from information guides to newsletter, The Simplifier™ became a valuable tool for event planners interested in hosting a meeting, convention or event in Laval.
The Moisture Rescue skin care is a recent addition to Garnier’s product range. This global beauty giant wanted to enjoy his well-established reputation in hair coloring and styling products to meet the needs of its loyal customers in other categories. The arrival of a new moisturizing gel product was an opportunity for Garnier to consolidate its position among the younger clientele.
A sampling strategy was put forward to quickly stimulate word-of-mouth testimonials and sales. A multi-channel campaign targeting users of competing brands was introduced. A personalized email was sent to several thousand consumers, inviting them to apply for one of the 1000 full-size samples in exchange for feedback. The other respondents received a mailing containing an envelope and a high value coupon. The news spread like wildfire, with tens of thousands of applications within hours. A resounding success for Garnier.
Mark Morin, President of Strategies Marketing Direct, presents “Physical Meets Digital” at FFWD Adweek 2013 in Toronto. Discover how to build design and deliver an integrated cross-media strategy combining physical — specifically direct mail — with digital and traditional media to produce more sales and better ROI.
Corporate and association sales of lift tickets represent a significant source of income for Tremblant. However, over the past few years, the number of customer accounts was stagnating. Tremblant mandated Strategies to design a corporate sales strategy that would help increase corporate ticket sales for the coming season.
We designed a structured sales program, enabled through Eloqua, Tremblant’s marketing automation platform. This program leveraged dimensional mailers, direct mail, personalized email, telesales and POS collateral. The program’s main goals were to renew existing accounts, open new ones, and then maximise ticket sales through these channels to employees and association members.
Tremblant offers a dizzying array of activities and attractions that many visitors don’t have time to discover. To help guests get the most out of their visit to Tremblant, the resort mandated Strategies to develop a welcome program for the 2013-14 winter season.
We created a guest-nurturing program based on a series of welcome emails, powered by Eloqua, Tremblant’s marketing automation platform. This program included a series of three messages timed throughout the weeks prior to the guests’ arrival date, an arrival greeting email as well as a thank you email sent after guest check-out including a satisfaction survey.
Skiing is often perceived as an expensive sport that is out of reach for a large number of consumers. To help change that perception, Tremblant made the strategic choice to become more accessible to a larger number of consumers by creating a new, very affordable season pass. And when the time came to bring this new pass to market, Station Mont Tremblant chose Strategies to create a powerful launch campaign for this innovative product.
Working in close cooperation with the mountain’s media agency, we design a high-impact multichannel campaign featuring “gold-rush” pricing – where the price increased every three days in order to create a strong sense of urgency. This campaign attracted thousands of new customers and rekindled the flame amongst many past customers.
Tremblant is widely recognized as the premier ski destination in Eastern North-America. But it is also a world-class four-season destination with an unrivalled diversity of activities and attractions during the summer months; from spring thaw to autumn leaves. In order to promote the many dimensions of the product, while minimizing the potential confusion and information overload, Tremblant mandated Strategies to create the Tremblant Summer Guide.
The Tremblant Summer Guide is a personalized online recommendation tool that l helps prospective visitors to discover the Tremblant experience that’s right for their goals and interests. Based on the people you’re traveling with, your vacation goal, where you’re traveling from, etc., the Tremblant Guide recommends the customized experience that’s best suited to your needs with a targeted selection of lodging, activities and attractions. It’s the vacation guide that’s just for “me”.
Tremblant offers a wide range of vacation experiences to tourists and excursionists from all over the world. This rich and diversified offering of lodging, activities and attractions presents a challenge to consumers who want to enjoy the Tremblant experience that’s right for them. The resort and resort association tasked Strategies with the development of a powerful decision-making tool that would recommend the right experience for each customer.
The Tremblant vacation guide is a personalized online tool that helps prospective visitors discover the dimensions that are best suited to their needs and interests. Based on you travel companions, your vacation goals, your skill level, and where you’re coming from, the Tremblant Guide delivers customized content that is fully tailored to you and your needs. With over 30,000 unique variations, this is a vacation guide that is truly just for you.
Choosing the right ski lift product is a complex process for many consumers: should I get a season pass or an access card? With or without privileges? Or maybe a multi-day lift ticket? The possibilities seem endless (well almost). Tremblant wanted to provide customers with a recommendation tool that would help simplify the process and suggest a limited set of products that are best suited to the customers profile and preferences.
Strategies designed and deployed the MyPass@Tremblant application – a decision tool that recommends the right pass product for you based on how often you ski, the people you ski with and when you ski most often. Thousands of Tremblant customers use this tool last season to help them make better choices.