The Simplifier™ – Tourisme Laval brand statement
A leader in the field of business tourism, the Laval Tourism agency has built up a prime reputation in the meetings and conventions market niche. Capitalizing on this expertise, Tourism Laval chose as its mission to make life simpler for meeting and event planners. But how could they communicate the breadth of their service offering in a simple yet effective way?
In order to support Tourism Laval’s service offering, we developed a communication platform entered around a simple brand statement and a powerful promise: The Simplifier™. This communication platform allowed the agency to consolidate its range of services and to deploy as series of content marketing tools aimed at attracting and capturing prospective customer and the building a strong relationship with them until they were ready to buy. Using a rich toolbox of assets, from information guides to newsletter, The Simplifier™ became a valuable tool for event planners interested in hosting a meeting, convention or event in Laval.