When physical meets digital
The death of direct mail has been proclaimed repeated for decades. And yet it endures. Today, there is a resurgence of interest in direct mail marketing as a powerful customer acquisition tool and as an impact media for existing customers. Discover how we orchestrate direct mail with other media to create a strong synergy that boosts results.
Our direct mail marketing services
Omni-channel direct mail campaigns
We integrate direct mail with a broad channel ecosystem to create powerful synergies that increase your engagement and conversion. Building sequences that include mail, email and social media have the potentiel of greater ROI.
Trigger direct mail campaigns
It is now possible to combine the near instant impact of digital media with the power of a physical piece: High readership, depth of content, message retention, etc. As soon as a customer reacts, you can reach out within of 24-48 hours.
Personalized direct mail campaigns
A personalized direct mail piece creates relevance, impact and staying power. Whether it’s a self-mailer, an envelope package or a specialty format, a direct mail piece can present your message in a relevant way for each of your customers.
Unaddressed direct mail campaign
Blanket your trading area with impact at an affordable cost with a geo-targeted undressed campaign. It’s a cost-effective customer acquisition tool for a range of business categories. And direct mail is not subject to CASL.
Dimensional direct mail campaign
When you really want to stand out, nothing beats a dimensional mailer. For B2B marketing, they’ve often been the centrepiece of our programs (see below). These interactive packages showcase your value and differentiators, making sure your message breaks through.
Postal code targeted direct mail
Postal code targeting is a new service available from Canada Post. It provides a cost effective unaddressed service that allows you to exclude current customers. This means you can avoid talking to customers like you don’t know them. And to use a generous acquisition offer.
Étude neuro marketing de la poste
Canada Post recently published a neuromarketing study on the physicality of direct mail packages and their impact on consumers. Read the details of this fascinating study.
RÔLE ET L'IMPACT DE LA POSTE
LA POSTE COMME OUTIL D'ACQUISITION
Quelques exemples de notre marketing postal
Tremblant Skimax campaign
Acquisition / B2B / Content Marketing / Direct Mail / Strategy View ProjectDirect mail marketing is one of our core areas of expertise. To find out more…
CONTACTEZ-NOUS
Let’s start up a relationship
Don’t hesitate to contact me directly or simply fill the form below and our team will quickly reach out you.
Mark Morin
[email protected]