As a fan of all things Gladwell, I would like to share with you this excellent video produced by TED TV that chronicles the history of how Howard Moskowitz changed the way we shop for groceries — a change that led to the avalanche of choices that we face in our lives, day-to-day. Presented in typical Gladwellian style, this is a fascinating tale of innovation that began in the ’80s.
In this video from TED TV, american social psychologist Barry Schwartz, author of The Paradox of Choice explains how too much choice has a negative impact on our level of satisfaction with the things we buy in our day-to-day lives.
Unrealistic expectations, or persisting doubt over the choices we make: these are the reasons why we must limit the number of products and services we offer our customers. By personalizing content and product recommendations, B2Me allows us to reduce the number of products suggested to a limited set or a single item that best suit the customer’s needs… One customer at a time!