WE ARE ALL THE SAME: WE ARE ALL UNIQUE!
Back in the fifties, people all wanted the same things: basically whatever TV brands told them to buy. But by the eighties, brands started creating more and more choices as consumers started asking for more and more product variations that were closer to what they really wanted.
Then everything got really, really messy!
Today, we have access to far too many choices, way too much information and so little knowledge and expertise as to what product is right. Yes, content is king, but which content applies to your personal situation. That’s the genesis of B2Me™: the right message, the right product for “me”. Here are the three cornerstones of our B2Me™ offering.