{"id":759,"date":"2011-06-10T22:47:23","date_gmt":"2011-06-11T02:47:23","guid":{"rendered":"https:\/\/strategies.ca\/?p=759"},"modified":"2026-03-23T09:15:51","modified_gmt":"2026-03-23T13:15:51","slug":"impact-of-choice","status":"publish","type":"post","link":"https:\/\/strategies.ca\/en\/relationship-marketing\/impact-of-choice\/","title":{"rendered":"The unexpected impact of choice on customer satisfaction"},"content":{"rendered":"<p>n this video from TED TV, american social psychologist Barry Schwartz, author of <em>The Paradox of Choice<\/em> explains the negative impact of choice \u2013 or more precisely, the impact of too much choice \u2013 on our level of satisfaction with the things we buy in our day-to-day lives. Unrealistic expectations, or persisting doubt over the choices we make: these are the reasons why we must limit the number of products and services we offer our customers. By personalizing content and product recommendations, B2Me allows us to reduce the number of products suggested to a limited set or a single item that best suit the customer\u2019s needs\u2026 One customer at a time!<\/p>\n<p><!--more--><\/p>\n<p><iframe title=\"Barry Schwartz: The paradox of choice\" src=\"https:\/\/embed.ted.com\/talks\/barry_schwartz_the_paradox_of_choice\" width=\"760\" height=\"572\" frameborder=\"0\" scrolling=\"no\" webkitAllowFullScreen mozallowfullscreen allowFullScreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>n this video from TED TV, american social psychologist Barry Schwartz, author of The Paradox of Choice explains the negative impact of choice \u2013 or more precisely, the impact of too much choice \u2013 on our level of satisfaction with the things we buy in our day-to-day lives. Unrealistic expectations, or persisting doubt over the&hellip;<\/p>\n","protected":false},"author":4,"featured_media":19274,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[127,133],"tags":[],"class_list":["post-759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm-en","category-relationship-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The unexpected impact of choice on customer satisfaction - Strategies<\/title>\n<meta name=\"description\" content=\"Barry Schwartz describes the impact of choice: offering customers too many choices can cause frustration, leading to lower satisfaction and lost sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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