Despite all your best efforts to avoid them, sometimes errors slit through your carefully-planned safety net. Maybe it’s “just” a typo. Or a small design flaw. In which case, you simply make a mental note to pay more attention in the future and move on to the next project.\u00a0But when it’s a more serious issue, like a broken link, the wrong price, or an email sent to the wrong audience, you only have one option: send an apology email or “oops!” email to your customers.<\/p>\n
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But who said that your apology email has to be as bland as a tax return? More than simply a boring notification, the apology email can become an opportunity to increase attention.<\/p>\n
The error must be addressed as quickly as possible in order to minimize the damage. But beware: sure, you need to act fast… but take the time to do a proper QA. Nothing adds insult to injury like a sloppy apology that’s full of typos and errors!<\/p>\n
Be clear, concise and to the point: clearly point out the error and provide the correct information. Consider adding it to the email subject line. An apology email or Oops email is a great opportunity to help build trust.<\/p>\n
Humor and self-deprecation are your best allies in such situation! Not only do they encourage your customers to be more forgiving, but they also show that you are human after all.<\/p>\n
The most interesting part is that rather than depress campaign performance, apology emails tend to have a very positive impact on results: people are curious to see what the mistake was and so your email open and read rate will increase substantially as a result. As long as you don’t abuse the privilege!<\/p>\n
But the best course of action is to avoid errors in the first place…Which is why we wrote this post on how to do proper email quality assurance.<\/p>\n
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