{"id":21365,"date":"2026-01-29T14:14:51","date_gmt":"2026-01-29T19:14:51","guid":{"rendered":"https:\/\/strategies.ca\/?page_id=21365"},"modified":"2026-01-29T14:14:51","modified_gmt":"2026-01-29T19:14:51","slug":"marketing-automation","status":"publish","type":"page","link":"https:\/\/strategies.ca\/en\/relationship-marketing-expertise\/marketing-automation\/","title":{"rendered":"Marketing automation"},"content":{"rendered":"

[vc_row separator=”triangle-out” css=”.vc_custom_1449169126103{padding-bottom: 160px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” full_width=”stretch_row”][vc_column][vc_willow_spacer size=”100px”][vc_willow_big_title title=”Marketing Automation “][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1447099102369{padding-top: 60px !important;padding-bottom: 90px !important;}” full_width=”stretch_row”][vc_column][vc_column_text]<\/p>\n

TREAT EVERYONE DIFFERENTLY, ALL AT THE SAME TIME<\/h1>\n

Marketing automation enables you to manage each customer, each relationship in a personalized way, without lifting a finger. It helps you to better know and understand each customer. To nurture and maintain a personal relationship. And to guide each customer along their buyer journey. Relevant to both B2B and B2C marketers, here are a few examples of how marketing automation can enhance your marketing communications.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/3″ css=”.vc_custom_1446045699911{margin-bottom: 25px !important;}”][vc_willow_service_block heading=”Nurturing series” style=”style-2″ icon=”linecons li_user” css_animation=”animate_css animated fadeInUp”]A nurturing series is a sequence of email messages designed to not only stay in touch with prospective customers until they are ready to buy, but also to educate them as to the advantages and benefits of your product, your brand and your business. The ultimate goal is to accelerate sales and brand adoption.[\/vc_willow_service_block][\/vc_column][vc_column width=”1\/3″][vc_willow_service_block heading=”Welcome series” style=”style-2″ icon=”linecons li_heart” css_animation=”animate_css animated fadeInUp”]When someone signs up in your database, it is essential to quickly convey the value of what you intend to send them. A welcome series allows you to quickly present the benefits of becoming a subscriber or customer \u2013 typically within the first 15 days. The impact on future open rates can be substantial.[\/vc_willow_service_block][\/vc_column][vc_column width=”1\/3″][vc_willow_service_block heading=”Trigger campaigns” style=”style-2″ icon=”linecons li_data” css_animation=”animate_css animated fadeInUp”]Since marketing automation platforms allow you to follow each customer\u2019s digital footprint, it is easy to deploy trigger-based email messages that relate directly to the content viewed or to other relevant content. The objective is to get the customer to act quickly after their visit. The process can be totally automated and the results can be surprising.[\/vc_willow_service_block][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1447106585271{margin-bottom: 100px !important;}” full_width=”stretch_row”][vc_column width=”1\/3″ css=”.vc_custom_1446045699911{margin-bottom: 25px !important;}”][vc_willow_service_block heading=”Digital footprint analysis” style=”style-2″ icon=”linecons li_banknote” css_animation=”animate_css animated fadeInUp”]Enhance the information in your database. Turn your customers\u2019 Website navigation into strategic information by adding it to their profile. Then leverage this information to better segment and target your customers based not only on what they are telling you, but also on what their online behavior is showing you. <\/span>[\/vc_willow_service_block][\/vc_column][vc_column width=”1\/3″][vc_willow_service_block heading=”Lead scoring models” style=”style-2″ icon=”linecons li_star” css_animation=”animate_css animated fadeInUp”]How can you tell when a customer is ready to buy? When it\u2019s time for your sale steam to take over? A lead scoring model is based on values assigned to specific actions taken by your prospects on your website. The model then adds up these values until a score threshold is reached. That\u2019s when it\u2019s time to start the process of assigning the lead to sales.[\/vc_willow_service_block][\/vc_column][vc_column width=”1\/3″][vc_willow_service_block heading=”Sales and marketing alignment” style=”style-2″ icon=”linecons li_params” css_animation=”animate_css animated fadeInUp”]The automation of the relationship marketing and business development functions facilitates a better alignment between the expectations of the sales team and the mission of the marketing team. This alignment of objectives and expectations lays the groundwork for greater productivity and an increase in sales.[\/vc_willow_service_block][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row separator=”triangle-out” css=”.vc_custom_1449169126103{padding-bottom: 160px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” full_width=”stretch_row”][vc_column][vc_willow_spacer size=”100px”][vc_willow_big_title title=”Marketing Automation “][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1447099102369{padding-top: 60px !important;padding-bottom: 90px !important;}” full_width=”stretch_row”][vc_column][vc_column_text] TREAT EVERYONE DIFFERENTLY, ALL AT THE SAME TIME Marketing automation enables you to manage each customer, each relationship in a personalized way, without lifting a finger. It helps you to better know and…<\/p>\n","protected":false},"author":4,"featured_media":21583,"parent":20772,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_cloudinary_featured_overwrite":false,"footnotes":""},"class_list":["post-21365","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nMarketing automation - Strategies<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/strategies.ca\/en\/relationship-marketing-expertise\/marketing-automation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing automation\" \/>\n<meta property=\"og:description\" content=\"[vc_row separator=”triangle-out” css=”.vc_custom_1449169126103{padding-bottom: 160px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” full_width=”stretch_row”][vc_column][vc_willow_spacer size=”100px”][vc_willow_big_title title=”Marketing Automation “][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1447099102369{padding-top: 60px !important;padding-bottom: 90px !important;}” full_width=”stretch_row”][vc_column][vc_column_text] TREAT EVERYONE DIFFERENTLY, ALL AT THE SAME TIME Marketing automation enables you to manage each customer, each relationship in a personalized way, without lifting a finger. 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