{"id":21207,"date":"2026-01-29T14:23:45","date_gmt":"2026-01-29T19:23:45","guid":{"rendered":"https:\/\/strategies.ca\/?page_id=21207"},"modified":"2026-01-29T14:23:45","modified_gmt":"2026-01-29T19:23:45","slug":"direct-mail-marketing","status":"publish","type":"page","link":"https:\/\/strategies.ca\/en\/relationship-marketing-expertise\/direct-mail-marketing\/","title":{"rendered":"Direct Mail Marketing"},"content":{"rendered":"

[vc_row full_width=”stretch_row” content_placement=”middle” parallax=”content-moving” parallax_image=”21255″ parallax_speed_bg=”2″ font_color=”#ffffff”][vc_column css=”.vc_custom_1503946195251{margin-top: 30px !important;margin-bottom: 30px !important;}”][vc_willow_spacer size=”120px”][vc_column_text]<\/p>\n

DIRECT MAIL MARKETING<\/strong><\/h1>\n

[\/vc_column_text][vc_willow_spacer size=”120px”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1522185560853{border-top-width: 120px !important;padding-bottom: 120px !important;background-color: #ffffff !important;}” font_color=”#0c0c0c”][vc_column][vc_row_inner css=”.vc_custom_1522185600768{padding-top: 120px !important;padding-bottom: 0px !important;}”][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_willow_section_heading large_heading=”When physical meets digital”][vc_column_text]<\/p>\n

The death of direct mail has been proclaimed repeated for decades. And yet it endures. Today, there is a resurgence of interest in direct mail marketing as a powerful customer acquisition tool and as an impact media for existing customers. Discover how we orchestrate direct mail with other media to create a strong synergy that boosts results.<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1522185403613{padding-bottom: 20px !important;background-color: #f3f3f3 !important;}” font_color=”#0c0c0c”][vc_column][vc_willow_spacer size=”40px”][vc_row_inner css=”.vc_custom_1513106833399{padding-top: 80px !important;padding-bottom: 60px !important;}”][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_willow_section_heading large_heading=”Our direct mail marketing services”][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][vc_willow_spacer size=”20px”][vc_row_inner css=”.vc_custom_1519389840780{padding-bottom: 50px !important;}”][vc_column_inner width=”1\/2″ css=”.vc_custom_1519389826123{padding-bottom: 0px !important;}”][vc_willow_service_block heading=”Omni-channel direct mail campaigns” style=”style-2″ icon=”linecons li_paperplane”]We integrate direct mail with a broad channel ecosystem to create powerful synergies that increase your engagement and conversion. Building sequences that include mail, email and social media have the potentiel of greater ROI.[\/vc_willow_service_block][\/vc_column_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1513191295482{padding-bottom: 30px !important;}”][vc_willow_service_block heading=”Trigger direct mail campaigns” style=”style-2″ icon=”linecons li_location”]<\/p>\n

It is now possible to combine the near instant impact of digital media with the power of a physical piece: High readership, depth of content, message retention, etc. As soon as a customer reacts, you can reach out within of 24-48 hours.<\/p>\n

[\/vc_willow_service_block][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1519389840780{padding-bottom: 50px !important;}”][vc_column_inner width=”1\/2″ css=”.vc_custom_1519389826123{padding-bottom: 0px !important;}”][vc_willow_service_block heading=”Personalized direct mail campaigns” style=”style-2″ icon=”linecons li_heart”]A personalized direct mail piece creates relevance, impact and staying power. Whether it’s a self-mailer, an envelope package or a specialty format, a direct mail piece can present your message in a relevant way for each of your customers.[\/vc_willow_service_block][\/vc_column_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1513191295482{padding-bottom: 30px !important;}”][vc_willow_service_block heading=”Unaddressed direct mail campaign” style=”style-2″ icon=”linecons li_megaphone”]Blanket your trading area with impact at an affordable cost with a geo-targeted undressed campaign. It’s a cost-effective customer acquisition tool for a range of business categories. And direct mail is not subject to CASL.[\/vc_willow_service_block][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1519389840780{padding-bottom: 50px !important;}”][vc_column_inner width=”1\/2″ css=”.vc_custom_1519389826123{padding-bottom: 0px !important;}”][vc_willow_service_block heading=”Dimensional direct mail campaign” style=”style-2″ icon=”fa fa-bomb”]When you really want to stand out, nothing beats a dimensional mailer. For B2B marketing, they’ve often been the centrepiece of our programs (see below). These interactive packages showcase your value and differentiators, making sure your message breaks through.[\/vc_willow_service_block][\/vc_column_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1513191295482{padding-bottom: 30px !important;}”][vc_willow_service_block heading=”Postal code targeted direct mail” style=”style-2″ icon=”fa fa-arrows”]Postal code targeting is a new service available from Canada Post. It provides a cost effective unaddressed service that allows you to exclude current customers. This means you can avoid talking to customers like you don’t know them. And to use a generous acquisition offer.[\/vc_willow_service_block][\/vc_column_inner][\/vc_row_inner][vc_willow_spacer size=”50px”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” parallax=”content-moving” parallax_image=”21263″ css=”.vc_custom_1530452378735{border-top-width: 80px !important;padding-bottom: 120px !important;}” font_color=”#0c0c0c”][vc_column][vc_row_inner css=”.vc_custom_1522185600768{padding-top: 120px !important;padding-bottom: 0px !important;}”][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_willow_section_heading large_heading=”\u00c9tude neuro marketing de la poste”][vc_column_text]<\/p>\n

Canada Post recently published a neuromarketing study on the physicality of direct mail packages and their impact on consumers. Read the details of this fascinating study.<\/p>\n

[\/vc_column_text][vc_btn title=”READ THE STUDY” style=”outline” shape=”square” color=”black” size=”lg” align=”center” link=”url:https%3A%2F%2Fwww.canadapost.ca%2Fweb%2Fen%2Fpages%2Fdm%2Fwhitepaper.page|title:Neuromarketing|target:%20_blank|rel:nofollow|”][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1530448765927{margin-bottom: 80px !important;border-top-width: 80px !important;padding-bottom: 80px !important;background-color: #f2f2f2 !important;}” font_color=”#0c0c0c”][vc_column][vc_row_inner css=”.vc_custom_1522185600768{padding-top: 120px !important;padding-bottom: 0px !important;}”][vc_column_inner width=”1\/2″][vc_willow_section_heading small_heading=”R\u00d4LE ET L’IMPACT DE LA POSTE”][vc_video link=”https:\/\/youtu.be\/vuqpEN_DNUI” align=”center”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_willow_section_heading small_heading=”LA POSTE COMME OUTIL D’ACQUISITION”][vc_video link=”https:\/\/youtu.be\/m1Hcsd7XzMQ” align=”center”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_willow_section_heading small_heading=”Quelques exemples de notre marketing postal”][vc_willow_portfolio_grid count=”9″ columns=”3″ category=”marketing postal”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1530304820269{padding-top: 80px !important;}” el_id=”contactez-nous”][vc_column][vc_row_inner css=”.vc_custom_1513006320320{margin-bottom: 100px !important;}”][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text css=”.vc_custom_1530301671868{padding-top: 0px !important;padding-bottom: 30px !important;}”]<\/p>\n

Direct mail marketing is one of our core areas of expertise. To find out more…<\/h3>\n

[\/vc_column_text][vc_willow_section_heading large_heading=”CONTACTEZ-NOUS”][vc_column_text css=””]<\/p>\n

Let\u2019s start up a relationship<\/h2>\n

Don\u2019t hesitate to contact me directly or simply fill the form below and our team will quickly reach out you.<\/p>\n

Mark Morin<\/strong>
\ninfo@strategies.ca<\/a><\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row full_width=”stretch_row” content_placement=”middle” parallax=”content-moving” parallax_image=”21255″ parallax_speed_bg=”2″ font_color=”#ffffff”][vc_column css=”.vc_custom_1503946195251{margin-top: 30px !important;margin-bottom: 30px !important;}”][vc_willow_spacer size=”120px”][vc_column_text] DIRECT MAIL MARKETING [\/vc_column_text][vc_willow_spacer size=”120px”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1522185560853{border-top-width: 120px !important;padding-bottom: 120px !important;background-color: #ffffff !important;}” font_color=”#0c0c0c”][vc_column][vc_row_inner css=”.vc_custom_1522185600768{padding-top: 120px !important;padding-bottom: 0px !important;}”][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_willow_section_heading large_heading=”When physical meets digital”][vc_column_text] The death of direct mail has been proclaimed repeated for decades. And yet it endures. Today, there…<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":20772,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_cloudinary_featured_overwrite":false,"footnotes":""},"class_list":["post-21207","page","type-page","status-publish","hentry"],"yoast_head":"\nDirect Mail Marketing: find more new customers, fast | Strategies<\/title>\n<meta name=\"description\" content=\"Direct mail marketing, in a digital world, remains a powerful tool for customer acquisition that's hard to beat. 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