{"id":21087,"date":"2018-06-28T07:17:25","date_gmt":"2018-06-28T11:17:25","guid":{"rendered":"https:\/\/strategies.ca\/?page_id=21087"},"modified":"2026-01-30T13:59:52","modified_gmt":"2026-01-30T18:59:52","slug":"tourism-marketing","status":"publish","type":"page","link":"https:\/\/strategies.ca\/en\/tourism-marketing\/","title":{"rendered":"Tourism Marketing"},"content":{"rendered":"

[vc_row full_width=”stretch_row” content_placement=”top” parallax=”content-moving” parallax_image=”21132″ parallax_speed_bg=”2″ font_color=”#ffffff”][vc_column css=”.vc_custom_1503946195251{margin-top: 30px !important;margin-bottom: 30px !important;}”][vc_willow_spacer size=”120px”][vc_willow_big_title title=”TOURISM MARKETING”][vc_willow_spacer size=”120px”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1513017425008{margin-top: 0px !important;padding-top: 120px !important;padding-bottom: 100px !important;}”][vc_column width=”1\/6″ css=”.vc_custom_1503696189408{margin-top: 25px !important;margin-bottom: 25px !important;}”][\/vc_column][vc_column width=”2\/3″][vc_willow_section_heading large_heading=”<\/p>\n

We work with organizations that want to attract more visitors, increase their value and keep them, coming back<\/h2>\n

” el_class=”orph”][vc_column_text el_class=”orph”]<\/p>\n

The field of tourism marketing and resort marketing knows many challenges. How to attract more visitors, tourists, excursionists and vacationers? How to increase loyalty in a crowed market? How to stabilize revenue when mother nature doesn’t play nice? And how to thrive despite the rising influence of OTAs?<\/p>\n

As tourism marketing specialists, we deal with these issues daily, finding innovative solutions to help you succeed and grow your revenue.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1513191177226{padding-bottom: 20px !important;background-color: #f3f3f3 !important;}”][vc_column][vc_willow_spacer size=”20px”][vc_row_inner css=”.vc_custom_1513106833399{padding-top: 80px !important;padding-bottom: 60px !important;}”][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_willow_section_heading_h1 large_heading=”We help bring your experience to life”][vc_column_text el_class=”orph”]<\/p>\n

People don’t buy room nights, activities and meals. They buy an experience. They buy lasting memories with their family and friends. Which is why you need to focus on the emotional, human and relational impact of the stay in your region, your establishment or your event. This renewed focus brings many benefits:<\/p>\n

[\/vc_column_text][vc_willow_big_title title=”<\/p>\n

The impact of our tourism marketing expertise<\/h2>\n

“][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1513191288428{padding-bottom: 30px !important;}”][vc_willow_service_block heading=”More loyal guests” style=”style-2″ icon=”linecons li_heart” el_class=”orph”]Make your guest want to relive the experience, year after year, and find reasons to come back often.[\/vc_willow_service_block][\/vc_column_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1513191295482{padding-bottom: 30px !important;}”][vc_willow_service_block heading=”Longer stays” style=”style-2″ icon=”fa fa-calendar” el_class=”orph”]Extend the length of stay by sharing a more complete vision of the rich experience you have to offer.[\/vc_willow_service_block][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1513191302547{padding-bottom: 30px !important;}”][vc_willow_service_block heading=”More revenue per stay” style=”style-2″ icon=”fa fa-bar-chart-o” el_class=”orph”]Offer your visitors a richer, more diverse and relevant experience that will make them flock to your door.[\/vc_willow_service_block][\/vc_column_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1513191309006{padding-bottom: 30px !important;}”][vc_willow_service_block heading=”More guests” style=”style-2″ icon=”fa fa-map-marker” el_class=”orph”]Increase traffic on site at your attraction, event or destination for a strong increase in ancillary revenue.[\/vc_willow_service_block][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1513191316373{padding-bottom: 30px !important;}”][vc_willow_service_block heading=”More stable revenue” style=”style-2″ icon=”fa fa-level-up” el_class=”orph”]Protect your bottom line by stabilizing your cash flow, despite mother nature’s capricious ups and downs.[\/vc_willow_service_block][\/vc_column_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1513191323281{padding-bottom: 30px !important;}”][vc_willow_service_block heading=”More advanced bookings” style=”style-2″ icon=”fa fa-calendar-o” el_class=”orph”]Reverse the trend toward last-minute bookings by securing more advance reservations and longer lead times.[\/vc_willow_service_block][\/vc_column_inner][\/vc_row_inner][vc_willow_spacer size=”50px”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1513193808076{padding-top: 70px !important;padding-bottom: 40px !important;background-color: #ffffff !important;}”][vc_column css=”.vc_custom_1513096380366{padding-top: 50px !important;}”][vc_willow_spacer size=”30px”][vc_willow_section_heading large_heading=”Three key ingredients for successful tourism marketing” el_class=”orph”][vc_willow_spacer size=”20px”][vc_row_inner][vc_column_inner width=”1\/3″ css=”.vc_custom_1513095342421{padding-bottom: 60px !important;}”][vc_single_image image=”21150″ img_size=”full” alignment=”center”][vc_column_text el_class=”orph”]<\/p>\n

DATA AND CRM<\/h4>\n

To track and analyse customer behaviour, engagement and preferences in real time, gain insights and implement swiftly.<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″ css=”.vc_custom_1513095334704{padding-bottom: 60px !important;}”][vc_single_image image=”21155″ img_size=”full” alignment=”center”][vc_column_text el_class=”orph”]<\/p>\n

MARKETING\u00a0AUTOMATION<\/h4>\n

Create programs that allow you to orchestrate media and content throughout the customer journey and maximize your bookings.<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″ css=”.vc_custom_1513095268598{padding-bottom: 50px !important;}”][vc_single_image image=”21152″ img_size=”full” alignment=”center”][vc_column_text el_class=”orph”]<\/p>\n

EXPERIENTIAL CONTENT<\/h4>\n

Provide the right information at the right time: Inspiring, informative, comparative and conversion content throughout the buyer’s journey.<\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_willow_spacer size=”40px”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” content_placement=”middle” parallax=”content-moving” parallax_image=”20840″ parallax_speed_bg=”2″ css=”.vc_custom_1530103172181{padding-top: 160px !important;padding-bottom: 0px !important;}” font_color=”#ffffff”][vc_column width=”1\/6″ css=”.vc_custom_1446654858143{margin-bottom: 50px !important;}”][\/vc_column][vc_column width=”2\/3″][vc_willow_section_heading large_heading=”THE CUSTOMER JOURNEY \u2013 A 360\u00ba VIEW OF YOUR GUESTS”][vc_column_text el_class=”orph”]<\/p>\n

The secret to tourism marketing is to reduce short-term reactive tactics. And focus on nurturing your guests through their purchase process.<\/h4>\n

[\/vc_column_text][vc_single_image image=”19892″ img_size=”full” alignment=”center”][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1513198238610{padding-top: 0px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}”][vc_column css=”.vc_custom_1513096380366{padding-top: 50px !important;}”][vc_row_inner css=”.vc_custom_1513196552126{padding-top: 0px !important;}”][vc_column_inner width=”1\/6″ css=”.vc_custom_1513095342421{padding-bottom: 60px !important;}”][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_single_image image=”19885″ img_size=”full” alignment=”center” css=”.vc_custom_1513197068315{padding-bottom: 0px !important;}”][vc_column_text el_class=”orph”]<\/p>\n

DREAM<\/h3>\n

I REALLY NEED A VACATION!<\/h4>\n

The vacation experience begins with a dream: the need to get away, to relax, to reconnect. So understand that dream is essential.<\/p>\n

[\/vc_column_text][vc_single_image image=”19885″ img_size=”full” alignment=”center”][vc_column_text el_class=”orph”]<\/p>\n

EVALUATE<\/h3>\n

BUT WHERE SHOULD I GO?<\/strong><\/h4>\n

There are so many choices. Your destination must become the obvious choice by tying the experience to the dream.<\/p>\n

[\/vc_column_text][vc_single_image image=”19885″ img_size=”full” alignment=”center”][vc_column_text el_class=”orph”]<\/p>\n

PLAN<\/h3>\n

BUT WHAT TO DO?<\/strong><\/h4>\n

Present the diversity of your experience by highlighting and focusing on relevant choices.<\/p>\n

[\/vc_column_text][vc_single_image image=”19885″ img_size=”full” alignment=”center”][vc_column_text el_class=”orph”]<\/p>\n

CHOSE<\/h3>\n

I KNOW WHERE I’M GOING…<\/h4>\n

Convince your guests to finally commit with a powerful sequence of offers and calls to actions.<\/p>\n

[\/vc_column_text][vc_single_image image=”19885″ img_size=”full” alignment=”center”][vc_column_text el_class=”orph”]<\/p>\n

BOOK<\/h3>\n

BUT WHERE DO I FIND THE BEST PRICE?<\/h4>\n

Make sure that the booking is made under the best possible conditions by avoiding the OTAs.<\/p>\n

[\/vc_column_text][vc_single_image image=”19885″ img_size=”full” alignment=”center”][vc_column_text el_class=”orph”]<\/p>\n

ANTICIPATE<\/h3>\n

ARE WE THERE YET?<\/h4>\n

Prepare your guest for their arrival and upgrade their stay for an experience that will last a lifetime!<\/p>\n

[\/vc_column_text][vc_single_image image=”19885″ img_size=”full” alignment=”center”][vc_column_text el_class=”orph”]<\/p>\n

EXPERIENCE<\/h3>\n

MAGICAL MOMENTS!<\/h4>\n

Provide a flawless experience that exceeds the expectations of your most demanding guests and make them want to share.<\/p>\n

[\/vc_column_text][vc_single_image image=”19885″ img_size=”full” alignment=”center”][vc_column_text el_class=”orph”]<\/p>\n

NOSTAGIA<\/h3>\n

I CAN’T WAIT TILL NEXT TIME!<\/h4>\n

Help your guests create lasting memories and make them want to come back soon, often and become your brand ambassadors!<\/p>\n

[\/vc_column_text][vc_single_image image=”19885″ img_size=”full” alignment=”center” css=”.vc_custom_1513197068315{padding-bottom: 0px !important;}”][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][vc_willow_spacer size=”40px”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” content_placement=”middle” parallax=”content-moving” parallax_image=”21126″ font_color=”#ffffff” css=”.vc_custom_1530103630531{padding-top: 140px !important;padding-bottom: 130px !important;}”][vc_column width=”1\/6″][vc_column_text]\u00a0[\/vc_column_text][\/vc_column][vc_column width=”2\/3″][vc_willow_section_heading large_heading=”Tourism marketing in action”][vc_column_text css=”.vc_custom_1530201461032{padding-bottom: 0px !important;}” el_class=”orph”]<\/p>\n

The essentials of tourism marketing<\/h3>\n

For your relationship marketing program to be successful, you need to create a solid foundation. Let us guide you through the steps or simply create it for you.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1513200027865{padding-top: 90px !important;padding-bottom: 40px !important;background-color: #f3f3f3 !important;}”][vc_column][vc_row_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1513198521756{padding-bottom: 40px !important;}”][vc_column_text el_class=”orph”]<\/p>\n

WELCOME SERIES<\/h4>\n

To quickly share with your new subscribers the quality experience to follow in order to boost engagement.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1513198512991{padding-bottom: 40px !important;}”][vc_column_text el_class=”orph”]<\/p>\n

CONVERSION SERIES<\/h4>\n

Turn your subscribers into guests to maximize your revenue and grow your occupancy rate.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1513198521756{padding-bottom: 40px !important;}”][vc_column_text el_class=”orph”]<\/p>\n

PRE-VISITE SERIES<\/h4>\n

Enrich the guest experience and increase opportunities for ancillary revenue by preparing your guest for their stay.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1513198512991{padding-bottom: 40px !important;}”][vc_column_text el_class=”orph”]<\/p>\n

TRAFFIC-BUILDING SERIES<\/h4>\n

Draw a crowd that will increase your on-site ancillary revenue by increasing excursionist traffic.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1513198521756{padding-bottom: 40px !important;}”][vc_column_text el_class=”orph”]<\/p>\n

EXPERIENTIAL SERIES<\/h4>\n

Get prospective guest dreaming about the many facets of your rich and diverse vacation experience.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text el_class=”orph”]<\/p>\n

FLASH SERIES<\/h4>\n

Monetize your conversion cycle by converting more prospective visitors into prepaid bookings.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_willow_spacer size=”10px”][\/vc_column][\/vc_row][vc_row][vc_column css=”.vc_custom_1530180222064{margin-top: 30px !important;}”][vc_willow_section_heading large_heading=”A few examples of our work”][vc_willow_portfolio_grid count=”6″ columns=”3″ category=”marketing-touristique”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1513006331426{padding-top: 100px !important;}”][vc_column][vc_willow_section_heading small_heading=”Some of our tourism clients”][vc_single_image image=”21145″ img_size=”full” alignment=”center”][vc_separator][vc_row_inner css=”.vc_custom_1513006320320{margin-bottom: 100px !important;}”][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_willow_section_heading large_heading=”LETS TALK”][vc_column_text css=”.vc_custom_1769711649090{padding-top: 0px !important;padding-bottom: 30px !important;}”]<\/p>\n

Let\u2019s start up a relationship<\/h2>\n

Don\u2019t hesitate to contact me directly or simply fill the form below and our team will quickly reach out you.<\/p>\n

Mark Morin<\/strong>
\ninfo@strategies.ca<\/a><\/p>\n

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