{"id":19943,"date":"2017-12-15T16:14:15","date_gmt":"2017-12-15T21:14:15","guid":{"rendered":"https:\/\/strategies.ca\/?page_id=19943"},"modified":"2026-01-30T13:56:57","modified_gmt":"2026-01-30T18:56:57","slug":"cognitive-marketing","status":"publish","type":"page","link":"https:\/\/strategies.ca\/en\/relationship-marketing-expertise\/cognitive-marketing\/","title":{"rendered":"Cognitive Marketing"},"content":{"rendered":"

[vc_row full_width=”stretch_row” content_placement=”middle” parallax=”content-moving” parallax_image=”19862″ parallax_speed_bg=”2″ font_color=”#ffffff”][vc_column css=”.vc_custom_1503946195251{margin-top: 30px !important;margin-bottom: 30px !important;}”][vc_willow_spacer size=”120px”][vc_willow_big_title title=”COGNITIVE MARKETING”][vc_willow_spacer size=”120px”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1513017425008{margin-top: 0px !important;padding-top: 120px !important;padding-bottom: 100px !important;}”][vc_column width=”1\/6″ css=”.vc_custom_1503696189408{margin-top: 25px !important;margin-bottom: 25px !important;}”][\/vc_column][vc_column width=”2\/3″][vc_willow_section_heading_h1 large_heading=”Augmented intelligence bringing brands and people closer”][vc_column_text]<\/p>\n

Cognitive marketing is the application of artificial intelligence, machine learning and automation to the field of B2B and B2C marketing. This augmented intelligence enables us to deeply analyze the structured and unstructured data at our disposal in order to discover unsuspected trends and behaviors.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1513191177226{padding-bottom: 20px !important;background-color: #f3f3f3 !important;}”][vc_column][vc_willow_spacer size=”20px”][vc_row_inner css=”.vc_custom_1513106833399{padding-top: 80px !important;padding-bottom: 60px !important;}”][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_willow_section_heading large_heading=”Cognitive marketing key applications”][vc_column_text]<\/p>\n

In simple terms, cognitive marketing helps brands and their customers make their lives simpler by reducing complexity and by making decisions easier. Here are six areas of application that are readily available today:<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1513191288428{padding-bottom: 30px !important;}”][vc_willow_service_block heading=”Image recognition” style=”style-2″ icon=”linecons li_eye”]Simplifies the management of large image libraries by categorizing, tagging and resizing to commonly used formats. Can identify images that have the greatest impact in a campaign in order to increase performance.[\/vc_willow_service_block][\/vc_column_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1513191295482{padding-bottom: 30px !important;}”][vc_willow_service_block heading=”Virtual concierge” style=”style-2″ icon=”fa fa-key”]More than simple bots, the virtual concierge understand natural language and can acquire domain expertise to understand your business and industry. They respond to customer inquiries with personalized answers, recommendations and advice.[\/vc_willow_service_block][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1513191302547{padding-bottom: 30px !important;}”][vc_willow_service_block heading=”Dynamic segmentation” style=”style-2″ icon=”fa fa-bar-chart-o”]Using in-depth analysis of your customer data and interactions, assigns customers to one or more segments or personas. Dynamically moves them from segment to segment, changing conversion paths as their engagement and behavior evolves.[\/vc_willow_service_block][\/vc_column_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1513191309006{padding-bottom: 30px !important;}”][vc_willow_service_block heading=”Real-time personalization” style=”style-2″ icon=”linecons li_params”]Allows websites and other digital marketing channels to analyze and understand customer behavior and preferences and to deliver personalized content in real time. Content served is optimized to maximize conversion.[\/vc_willow_service_block][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1513191316373{padding-bottom: 30px !important;}”][vc_willow_service_block heading=”Customer journey automation” style=”style-2″ icon=”fa fa-flag-o”]A cognitive approach to customer journey mapping allows marketers to predict journey stage for each customer, to suggest the ideal conversion path, to automatically orchestrate content and to react for changing behavior in real time.[\/vc_willow_service_block][\/vc_column_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1513191323281{padding-bottom: 30px !important;}”][vc_willow_service_block heading=”Personalized experience recommendation” style=”style-2″ icon=”linecons li_like”]The ultimate value of cognitive marketing is to enable people to enjoy a rich, relevant and personalized customer experience. Each customer finds the right product or service for their needs and gain more enjoyment out of everything they buy.[\/vc_willow_service_block][\/vc_column_inner][\/vc_row_inner][vc_willow_spacer size=”50px”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1513193808076{padding-top: 70px !important;padding-bottom: 40px !important;background-color: #ffffff !important;}”][vc_column css=”.vc_custom_1513096380366{padding-top: 50px !important;}”][vc_willow_spacer size=”30px”][vc_willow_section_heading large_heading=”Three building blocks of cognitive marketing”][vc_willow_spacer size=”20px”][vc_row_inner][vc_column_inner width=”1\/3″ css=”.vc_custom_1513095342421{padding-bottom: 60px !important;}”][vc_single_image image=”21329″ img_size=”full” alignment=”center”][vc_column_text]<\/p>\n

BIG AND SMALL DATA<\/strong><\/h4>\n

To track and analyze customer behavior, engagement and intent in real time. Gives you amazingly in-depth customer insights.<\/p>\n

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COGNITIVE AUTOMATION PLATFORM<\/strong><\/h4>\n

To create programs that automatically manage content delivery and customer engagement at the right time, without you lifting a finger.<\/p>\n

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RELEVANT CONTENT<\/strong><\/h4>\n

To provide customers with the right information at the right time. Inspiring, informative, and comparative content for each stage of the journey.<\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_willow_spacer size=”40px”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” content_placement=”middle” parallax=”content-moving” parallax_image=”19899″ parallax_speed_bg=”2″ css=”.vc_custom_1513201577969{padding-top: 160px !important;padding-bottom: 0px !important;}” font_color=”#ffffff”][vc_column width=”1\/6″ css=”.vc_custom_1446654858143{margin-bottom: 50px !important;}”][\/vc_column][vc_column width=”2\/3″][vc_willow_section_heading large_heading=”THE EVOLUTION OF MARKETING”][vc_single_image image=”21328″ img_size=”full” alignment=”center”][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1513198238610{padding-top: 0px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}”][vc_column css=”.vc_custom_1513096380366{padding-top: 50px !important;}”][vc_row_inner css=”.vc_custom_1513196552126{padding-top: 0px !important;}”][vc_column_inner width=”1\/6″ css=”.vc_custom_1513095342421{padding-bottom: 60px !important;}”][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_single_image image=”21326″ img_size=”full” alignment=”center” css=”.vc_custom_1513197068315{padding-bottom: 0px !important;}”][vc_column_text]<\/p>\n

PROACTIVE MARKETING<\/strong><\/h3>\n

THE MARKETER IS IN CONTROL<\/strong><\/h4>\n

You choose a segment, or your entire customer base and blast out a transactional-focused and undifferentiated message on a preset schedule or as the needed.<\/p>\n

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PREDICTIVE MARKETING<\/strong><\/h3>\n

THE MODEL IS IN CONTROL<\/strong><\/h4>\n

Predictive models identify customers with a high probability of having a given need or behavior and then trigger targeted messages according to a pre-set calendar, or whenever relevant.<\/p>\n

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COGNITIVE MARKETING<\/strong><\/h3>\n

THE CUSTOMER IS IN CONTROL<\/strong><\/h4>\n

With the help of AI, the communication strategy is customized to each customer based on behavior, engagement and preferences. It is constantly optimized in real time.<\/p>\n

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 <\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”2\/3″][vc_willow_section_heading large_heading=”Acoustic Marketing”][vc_column_text css=”.vc_custom_1513372639711{padding-bottom: 0px !important;}”]<\/p>\n

Bringing brands and people closer<\/h3>\n

The various modules of the Watson Marketing platform, thanks to their cognitive capabilities, enable marketers to immediately leverage the power of artificial intelligence, without the help of data scientists or costly R&D.<\/p>\n

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ACOUSTIC CAMPAIGN<\/h4>\n

A cognitive omni-channel marketing automation platform that seamlessly manages email, social, digital, mobile and SMS.<\/p>\n

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ACOUSTIC CONTENT<\/h4>\n

Cognitive image recognition and management application that analyzes, tags and formats large digital image libraries.<\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1513198521756{padding-bottom: 40px !important;}”][vc_column_text]<\/p>\n

ACOUSTIC ANALYTICS<\/h4>\n

Reach a new level of insight with AI-powered customer experience analytics. Drive engagement with prescriptive customer analytics and\u00a0insights.<\/p>\n

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ACOUSTIC PERSONALIZATION<\/h4>\n

Cognitive content application that serves personalized website content in real time for each and every customer.<\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1513198521756{padding-bottom: 40px !important;}”][vc_column_text]<\/p>\n

ACOUSTIC EXPERIENCE ANALYTICS<\/h4>\n

Cognitive analytics platform that optimizes the online experience and identifies struggle in the path to purchase.<\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_willow_spacer size=”10px”][vc_separator color=”custom” accent_color=”#908c8a”][vc_willow_spacer size=”20px”][vc_row_inner][vc_column_inner width=”1\/3″ css=”.vc_custom_1513198521756{padding-bottom: 40px !important;}”][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image image=”22827″ img_size=”full” alignment=”center” css=”.vc_custom_1589628086338{padding-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1589627747980{padding-top: 0px !important;}”]<\/p>\n

Proud ACOUSTIC partner<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1513006331426{padding-top: 100px !important;}”][vc_column][vc_row_inner css=”.vc_custom_1513006320320{margin-bottom: 100px !important;}”][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_willow_section_heading large_heading=”LET\u2019S TALK”][vc_column_text css=”.vc_custom_1769703072582{padding-top: 0px !important;padding-bottom: 30px !important;}”]<\/p>\n

Let\u2019s start up a relationship<\/h2>\n

Don\u2019t hesitate to contact me directly or simply fill the form below and our team will quickly reach out you.<\/p>\n

Mark Morin<\/strong>
\ninfo@strategies.ca<\/a><\/p>\n

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