{"id":17721,"date":"2015-10-28T10:48:53","date_gmt":"2015-10-28T14:48:53","guid":{"rendered":"https:\/\/strategies.ca\/en\/?page_id=17721"},"modified":"2026-02-11T16:53:57","modified_gmt":"2026-02-11T21:53:57","slug":"personalized-content","status":"publish","type":"page","link":"https:\/\/strategies.ca\/en\/personalized-content\/","title":{"rendered":"Personalized content"},"content":{"rendered":"

[vc_row full_width=”stretch_row” separator=”triangle-out” css=”.vc_custom_1449170748035{padding-bottom: 160px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_willow_spacer size=”100px”][vc_willow_big_title title=”Personalized content”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1446218735405{padding-bottom: 50px !important;}”][vc_column css=”.vc_custom_1446043591092{margin-top: 25px !important;margin-bottom: 25px !important;}”][vc_column_text]<\/p>\n

WE ARE ALL THE SAME:\u00a0WE ARE ALL UNIQUE!<\/strong><\/h1>\n

Back in the fifties, people all wanted the same things: basically whatever TV brands told them to buy. But by the eighties, brands started creating more and more choices as consumers started asking for more and more product variations that were closer to what they really wanted.<\/span><\/p>\n

Then everything got really, really messy!<\/span><\/p>\n

Today, we have access to far too many choices, way too much information and so little knowledge and expertise as to what product is right. Yes, content is king, but which content applies to your personal situation. That\u2019s the genesis of B2Me™: the right message, the right product for \u201cme\u201d. Here are the three cornerstones of our B2Me™ offering.<\/span>[\/vc_column_text][vc_btn title=”VIEW THE CANADA POST CONFERENCE ON B2Me™” style=”outline” shape=”square” color=”orange” size=”lg” align=”center” css=”.vc_custom_1447108874277{margin-top: 30px !important;padding-left: 30px !important;}” link=”url:https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DlrRe_rUFZg0%26feature%3Dyoutu.be||”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1447099102369{padding-top: 60px !important;padding-bottom: 90px !important;}”][vc_column width=”1\/2″][vc_willow_service_block heading=”Dynamic content” style=”style-2″ icon=”linecons li_mail” css_animation=”animate_css animated fadeInUp”]We use customer preferences, transactional data and digital navigation behavior to shape messages that are unique to the individual or to your various customer\u00a0personas. These unique messages can be delivered through a full range of channels, both digital and traditional. The outcome is greater relevance, higher response and more sales.[\/vc_willow_service_block][vc_willow_service_block heading=”Recommendation tools” style=”style-2″ icon=”linecons li_paperplane” css_animation=”animate_css animated fadeInUp”]When the right choice is not a matter of taste or personal opinion, algorithmic personalization just doesn\u2019t work. The fact that someone else liked or purchased item X doesn\u2019t mean that it\u2019s right for you. We build customer decision tools that are based on behavioral and preference data to reduce the number of choices based on your domain expertise.[\/vc_willow_service_block][vc_willow_service_block heading=”Guides and white papers” style=”style-2″ icon=”linecons li_world” css_animation=”animate_css animated fadeInUp”]Choosing the right product is important. But teaching customers\u00a0how to use and enjoy\u00a0your products or services effectively is the key to a strong, sustainable relationship. Whether its a pre-sales white-paper, or a post-purchase usage guide, our content creates greater customer satisfaction, loyalty, brand appreciation and repeat purchase.[\/vc_willow_service_block][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”18792″ img_size=”full” css_animation=”animate_css animated fadeInUp”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1447109313178{padding-top: 50px !important;}” el_id=”about”][vc_column][vc_willow_section_heading large_heading=”LEARN MORE ABOUT B2ME” small_heading=”Talk to me! available for digital download”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1447252271789{margin-bottom: 60px !important;}”][vc_column width=”1\/2″][vc_column_text css=””]\"Talk<\/a>[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_column_text css=”.vc_custom_1447252247654{margin-top: 25px !important;}”]In today\u2019s cluttered marketplace, consumers are faced with too many choices and are bombarded with too much information. As a result, they find it increasingly hard to make informed decisions.<\/p>\n

In this book, you\u2019ll learn how to get to know your customers as individuals, create products and content that are relevant to them, help them use your products effectively to achieve their goals, and increase satisfaction, loyalty and customer lifetime value.[\/vc_column_text][vc_btn title=”GET IT ON ITUNES” style=”outline” shape=”square” color=”orange” size=”lg” align=”left” css=”.vc_custom_1447252294051{margin-top: 30px !important;}” link=”url:https%3A%2F%2Fitunes.apple.com%2Fca%2Fbook%2Ftalk-to-me!%2Fid557222098%3Fl%3Dfr%26mt%3D11||”][vc_btn title=”GET IT ON AMAZON” style=”outline” shape=”square” color=”orange” size=”lg” align=”left” css=”.vc_custom_1447252361900{margin-top: 30px !important;}” link=”url:http%3A%2F%2Fwww.amazon.ca%2FTalk-Personal-Relevant-More-Customers-ebook%2Fdp%2FB0096CGLHO%2Fref%3Dsr_1_1%3Fie%3DUTF8%26qid%3D1420567532%26sr%3D8-1%26keywords%3Dtalk%2Bto%2Bme%2Bmark%2Bmorin||”][vc_btn title=”GET IT ON KOBOBOOKS” style=”outline” shape=”square” color=”orange” size=”lg” align=”left” css=”.vc_custom_1447252369099{margin-top: 30px !important;}” link=”url:https%3A%2F%2Fstore.kobobooks.com%2Fen-CA%2Febook%2Ftalk-to-me-get-personal-get-relevant-get-more-customers||”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row full_width=”stretch_row” separator=”triangle-out” css=”.vc_custom_1449170748035{padding-bottom: 160px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_willow_spacer size=”100px”][vc_willow_big_title title=”Personalized content”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1446218735405{padding-bottom: 50px !important;}”][vc_column css=”.vc_custom_1446043591092{margin-top: 25px !important;margin-bottom: 25px !important;}”][vc_column_text] WE ARE ALL THE SAME:\u00a0WE ARE ALL UNIQUE! Back in the fifties, people all wanted the same things: basically whatever TV brands told them to buy. But by the eighties, brands…<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_cloudinary_featured_overwrite":false,"footnotes":""},"class_list":["post-17721","page","type-page","status-publish","hentry"],"yoast_head":"\nPersonalized content - Strategies<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/strategies.ca\/en\/personalized-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Personalized content\" \/>\n<meta property=\"og:description\" content=\"[vc_row full_width=”stretch_row” separator=”triangle-out” css=”.vc_custom_1449170748035{padding-bottom: 160px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_willow_spacer size=”100px”][vc_willow_big_title title=”Personalized content”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1446218735405{padding-bottom: 50px !important;}”][vc_column css=”.vc_custom_1446043591092{margin-top: 25px !important;margin-bottom: 25px !important;}”][vc_column_text] WE ARE ALL THE SAME:\u00a0WE ARE ALL UNIQUE! 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