As a fan of all things Gladwell, I would like to share with you this excellent video produced by TED TV that chronicles the history of how Howard Moskowitz changed the way we shop for groceries — a change that led to the avalanche of choices that we face in our lives, day-to-day. Presented in typical Gladwellian style, this is a fascinating tale of innovation that began in the ’80s.
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We create deep, lasting and sustainable customer relationships by helping your customers make better choices and get the most enjoyment out of whatever they buy. // Nous créons de relations profondes et durables entre vous et vos clients. Des relations basées sur la connaissance et la confiance. Nous créons ces relations en aidant vos clients à faire des choix avisés et à tirer pleine satisfaction tout ce qu’ils achètent.