This campaign stands out because it embodies many of the fundamental principles of relationship marketing. It integrates a high degree of personalization and a warm and personal connection. It focuses on the benefit of a relationship and drives strong engagement.
It’s fun, involving and customer centric. The campaign leverages the three fundamental elements of a relationship: Know your customers, connect with each and every one and build trust in everything you do.
Mark Morin, President of Strategies Marketing Direct, presents “Physical Meets Digital” at FFWD Adweek 2013 in Toronto. Discover how to build design and deliver an integrated cross-media strategy combining physical — specifically direct mail — with digital and traditional media to produce more sales and better ROI.
Corporate and association sales of lift tickets represent a significant source of income for Tremblant. However, over the past few years, the number of customer accounts was stagnating. Tremblant mandated Strategies to design a corporate sales strategy that would help increase corporate ticket sales for the coming season.
We designed a structured sales program, enabled through Eloqua, Tremblant’s marketing automation platform. This program leveraged dimensional mailers, direct mail, personalized email, telesales and POS collateral. The program’s main goals were to renew existing accounts, open new ones, and then maximise ticket sales through these channels to employees and association members.