This campaign stands out because it embodies many of the fundamental principles of relationship marketing. It integrates a high degree of personalization and a warm and personal connection. It focuses on the benefit of a relationship and drives strong engagement.
It’s fun, involving and customer centric. The campaign leverages the three fundamental elements of a relationship: Know your customers, connect with each and every one and build trust in everything you do.
A leader in the field of business tourism, the Laval Tourism agency has built up a prime reputation in the meetings and conventions market niche. Capitalizing on this expertise, Tourism Laval chose as its mission to make life simpler for meeting and event planners. But how could they communicate the breadth of their service offering in a simple yet effective way?
Solution
In order to support Tourism Laval’s service offering, we developed a communication platform entered around a simple brand statement and a powerful promise: The Simplifier™. This communication platform allowed the agency to consolidate its range of services and to deploy as series of content marketing tools aimed at attracting and capturing prospective customer and the building a strong relationship with them until they were ready to buy. Using a rich toolbox of assets, from information guides to newsletter, The Simplifier™ became a valuable tool for event planners interested in hosting a meeting, convention or event in Laval.
Mark Morin, President of Strategies Marketing Direct, presents “Physical Meets Digital” at FFWD Adweek 2013 in Toronto. Discover how to build design and deliver an integrated cross-media strategy combining physical — specifically direct mail — with digital and traditional media to produce more sales and better ROI.
Corporate and association sales of lift tickets represent a significant source of income for Tremblant. However, over the past few years, the number of customer accounts was stagnating. Tremblant mandated Strategies to design a corporate sales strategy that would help increase corporate ticket sales for the coming season.
We designed a structured sales program, enabled through Eloqua, Tremblant’s marketing automation platform. This program leveraged dimensional mailers, direct mail, personalized email, telesales and POS collateral. The program’s main goals were to renew existing accounts, open new ones, and then maximise ticket sales through these channels to employees and association members.