Blog : Automation

Tremblant pre-visit campaign

Tremblant pre-visit campaign

Challenge

Tremblant offers a dizzying array of activities and attractions that many visitors don’t have time to discover. To help guests get the most out of their visit to Tremblant, the resort mandated Strategies to develop a welcome program for the 2013-14 winter season.

Solution

We created a guest-nurturing program based on a series of welcome emails, powered by Eloqua, Tremblant’s marketing automation platform. This program included a series of three messages timed throughout the weeks prior to the guests’ arrival date, an arrival greeting email as well as a thank you email sent after guest check-out including a satisfaction survey.

 

MyPass@Tremblant

MyPass@Tremblant

Challenge

Choosing the right ski lift product is a complex process for many consumers: should I get a season pass or an access card? With or without privileges? Or maybe a multi-day lift ticket? The possibilities seem endless (well almost). Tremblant wanted to provide customers with a recommendation tool that would help simplify the process and suggest a limited set of products that are best suited to the customers profile and preferences.

 

Solution

Strategies designed and deployed the MyPass@Tremblant application – a decision tool that recommends the right pass product for you based on how often you ski, the people you ski with and when you ski most often. Thousands of Tremblant customers use this tool last season to help them make better choices.

Visit MyPass@Tremblant.