Cognitive marketing is the application of artificial intelligence, machine learning and automation to the field of B2B and B2C marketing. This augmented intelligence enables us to deeply analyze the structured and unstructured data at our disposal in order to discover unsuspected trends and behaviors.
Augmented intelligence bringing brands and people closer
Cognitive marketing key applications
In simple terms, cognitive marketing helps brands and their customers make their lives simpler by reducing complexity and by making decisions easier. Here are six areas of application that are readily available today:
Customer journey automation
Personalized experience recommendation
Three building blocks of cognitive marketing
BIG AND SMALL DATA
To track and analyze customer behavior, engagement and intent in real time. Gives you amazingly in-depth customer insights.
COGNITIVE AUTOMATION PLATFORM
To create programs that automatically manage content delivery and customer engagement at the right time, without you lifting a finger.
To provide customers with the right information at the right time. Inspiring, informative, and comparative content for each stage of the journey.
THE EVOLUTION OF MARKETING
THE MARKETER IS IN CONTROL
You choose a segment, or your entire customer base and blast out a transactional-focused and undifferentiated message on a preset schedule or as the needed.
THE MODEL IS IN CONTROL
Predictive models identify customers with a high probability of having a given need or behavior and then trigger targeted messages according to a pre-set calendar, or whenever relevant.
THE CUSTOMER IS IN CONTROL
With the help of AI, the communication strategy is customized to each customer based on behavior, engagement and preferences. It is constantly optimized in real time.
Bringing brands and people closer
The various modules of the Watson Marketing platform, thanks to their cognitive capabilities, enable marketers to immediately leverage the power of artificial intelligence, without the help of data scientists or costly R&D.
WATSON CAMPAIGN AUTOMATION
A cognitive omni-channel marketing automation platform that seamlessly manages email, social, digital, mobile and SMS.
WATSON CONTENT HUB
Cognitive image recognition and management application that analyzes, tags and formats large digital image libraries.
WATSON MARKETING INSIGHTS
Cognitive segmentation application that analyzes and manages customer engagement, lifetime value and attrition.
WATSON REAL-TIME PERSONALIZATION
Cognitive content application that serves personalized website content in real time for each and every customer.
WATSON CUSTOMER EXPERIENCE ANALYTICS
Cognitive analytics platform that optimizes the online experience and identifies struggle in the path to purchase.
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