Relationship Marketing articles

A People-First Approach to Technology

One of our most recent projets involved the rebranding of a US-based Managed IT Services Provider, Tollanis Solutions. What struck us immediately, was the CEO Steven Smiths point of view. A veteran career CIO with years of experience with Fortune 500 brands, Steve stood apart from other tech entrepreneurs because of his empathy and passion for people.

The Synergist Framework™

This people-first approach translated into a new vision of Agile development, which we branded as the Synergist Framework™. A new brand signature was also developed to embody the Framework. Empowering Change through process and people elegantly emphasizes the impact of their work and their unique vision of IT development.

Tollanis.com – the website revamp

The new website, tollanis.com, embodies this people first approach with a combination of imagery and iconography. SEO friendly content is continually developed to attract and retain traffic on the site.

Tollanis.com

 

 

 

 

 

 

 

 

 

 

 

 

Sales enablement tools

Email outreach, presentation decks, product profiles and more are an integral part of the assets developed to support de sales teams efforts to grow the business.

 

 

STRATEGIES ranked as a Leading Global B2B Company

STRATEGIES ranked as a Leading Global B2B Company

At STRATEGIES, we bring brands and people together. Our clients, leading national and international brands, rely on our services to build stronger customer relationships through CRM, email marketing and marketing automation. So when they tell us we’re doing a great job, we’re thrilled. But when they take the time to tell the world how much they appreciate our hard work and dedication, well we’re simply over the moon! So imagine our delight when our five star customer reviews lead to something even bigger!

Every year, Clutch releases their Leader Awards. We are thrilled to announce that Clutch has named STRATEGIES a global B2B leader in the advertising and marketing category. Our team is among the best on Clutch, ranking 2nd of all email marketing agencies in the world!

We are also the only email agency classified as a Market Leader in Canada according to Clutch! Located in the center of Washington, DC, Clutch is a B2B market research firm. Their independent team interviews the past customers of B2B service providers listed on their site.

These verified reviews ensure that all of Clutch’s rankings and awards are fair and transparent.

“We are particularly thrilled with this award since it is strongly based on client satisfaction. It’s the culmination of 31 years of dedication and hard work. Of course, this award would not be possible without the trust of our amazing clients who allow us to do deploy innovative and sometimes daring programs that deliver huge impact and build stronger customer relationships.” – Mark Morin,

Clutch also has a sister site, the Manifest! The Manifest is a B2B resource and how-to site that features company shortlists according to location and service line. STRATEGIES is a leading email marketing agency on the Manifest!

We are thankful for each and every one of our wonderful clients, especially those who took the time to leave us a review on Clutch! Hear what they had to say about working with us.

“They’re friendly, competent, and transparent. If something isn’t working, they tell us about it, and they want to see us succeed. STRATEGIES works with us as though we are part of the same company. The team is also very involved in our business growth.”

– Digital Marketing Manager,
Insurance Company

This award and our perfect 5-star rating on Clutch are all thanks to you, our wonderful customers!

To learn more about us and our past work, check out our profile on Clutch. Ready to start your
next project? Contact us.

Email benchmarking tool – are you an email superhero?

Email benchmarking tool – are you an email superhero?

Why you should give our email benchmarking tool a try?

You don’t realize how great you really are unless you compare with what others are doing. It’s time to come out of the shadows and claim your share of the recognition you deserve. It’s time to measure how well you’re doing. To figure out how to take your email program to the next level. How does your program measure up? What parts are great, and what parts are simply Meh? Beyond opens and clicks, what do you need to look at to measure your email program performance? That’s precisely why we created this simple, and we hope fun, email benchmarking tool. Use it to evaluate your email superpowers and set yourself on the path to glory.

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Five strategies for a healthy marketing database

Five strategies for a healthy marketing database

If you want a healthy marketing database, don’t be shy

A healthy marketing database requires constant upkeep, or it will degrade fast. The causes of this degradation are many: Customers become inactive. Implied consents expire. People unsubscribe. As a result, your relationship marketing program falters, no longer delivering the sales growth needed to ensure the continued prosperity of the company.

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Marketing ROI – How to accurately evaluate campaign performance

Marketing ROI – How to accurately evaluate campaign performance

Accountability and marketing ROI go hand in hand

Marketing ROI is becoming the number one metric for evaluating campaign success. And for good reason: Marketing spend is increasingly under pressure for greater accountability.

For this reason, campaign profitability analysis is essential. So is the need for optimization. ROI is often equated with profitability and traditionally stands for “Return on Investment”.

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A/B Testing – How to implement a winning strategy

A/B Testing – How to implement a winning strategy

Yes, we can learn to love statistics and A/B testing

I am a big fan of optimization and A/B testing. But that was not always the case. When I was studying for my MBA at HEC in the 1980s, the most challenging courses I enrolled in was Statistics and Probabilities. This course, loaded with obscure equations, was meaningless gibberish to me. And I couldn’t see how it could be useful in real life except maybe for surveys.

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Marketing technology: The challenge of omni-channel orchestration

Marketing technology: The challenge of omni-channel orchestration

The proliferation of marketing technology poses a major challenge

Not so long ago, the ecosystem of marketing technology – commonly known as “martech” – represented a range of a few hundred applications. Today, according to ChiefMartech.com, there are 6,829 marketing platforms. And this figure is probably underestimated since WordPress alone, for example, is surrounded by a universe of 54,000 plug-ins!

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The fundamentals of marketing automation effectiveness

The fundamentals of marketing automation effectiveness

Customer-centricity is the key

Why should we learn to master marketing automation fundamentals when we have so many other priorities? The answer is simple: in recent years, marketers have embarked on an epic quest for customer-centricity and one-on-one customer relationships. This quest has led to the development of large-scale marketing automation platforms.

These martech tools make it possible to trigger on-going campaigns according to the customers’ behavior. They also help marketers better understand where customers fall in their brand adoption journey.

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B2Me Marketing: What’s it all about

B2Me Marketing: What’s it all about

B2Me Marketing – helping people make better choices and get more enjoyment from whatever they buy.

As consumers, we are constantly faced with the challenges of too many choices and too much information broadcast across a cluttered and fragmented media landscape. Any attempt to guide people through their customer journey is totally useless if we can’t deliver the right message at the right time.

This short video explains how personalization can play en important role by increasing the relevance of your marketing messages. Personalization helps your customers make the informed choices that are best for them. In doing so, they will get more enjoyment out of everything they buy from you.

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Flèche d’or 2019 award nominees – our three campaigns

Flèche d’or 2019 award nominees – our three campaigns

Each year, the Quebec Marketing Association (formerly the AMR) holds a competition to select the top marketing campaigns created by prominent brands and their agencies. Year after year, Strategies does quite well in the standings. Last year, we were awarded Best omnichannel marketing campaign. The year before, we were honoured as the Agency of the year.

This year, we have three campaigns nominated for an award (out of three submissions) for three of our clients. Check out the videos below to learn more about the nominees.

OSM – 2019-20 SEASON LAUNCH

In order to highlight Kent Nagano’s last season as artistic director, the OSM commissioned Strategies to design an email campaign to launch programming for the upcoming season and begin the season ticket renewal process.

This campaign was highly personalized according to the various client segments. It integrates many interactive content elements, including musical excerpts from featured concerts from the upcoming season that can be listened to directly in the email. The engagement rates for this campaign are truly exceptional, which probably explains part of the nomination of the campaign.

RENAULT CANADA / EUROP AUTO – DISCOVER AUTHENTIC EUROPE

Renault Canada and Europ Auto turned to Strategies to help it better convey the value of “short-term lease” car rental format and in the process help to boost sales. Our agency redesigned  the brand experience and implemented a relationship marketing strategy centered on the freedom and rich travel experiences that a only a car can provide.

The “Discover Authentic Europe”, program showcases destinations that are off the beaten path throughout Europe. Including a welcome series, a renewed e-mail template, destination campaigns and conversational programs geared towards the joys of traveling, this program resulted in higher engagement, increased website traffic and a significant sales increase for Europ Auto.

 

LEVENSWATER SPRING – INFLUENCE CAMPAIGN

Levenswater produces a range of small batch craft gins in the Niagara Valley, including Levenswater Spring 34. This unique gin recently won the Best Compound Gin Award at the World Gin Awards. When it secured its first order from the SAQ, Levenswater needed to create awareness for its product in Quebec and quickly sell out inventories in order to stimulate a new order from the corporation. Levenswater turned to Strategies to set up an Influencer Marketing program to reach out to the mixologist community and gin-lovers in Quebec.

Working closely with a group of influencers, online publications and mixologists, we deployed an outreach strategy that generated over 600,000 earned impressions over an eight-week period. Tasting events were held in Montreal’s Frank & Oak stores and recipes were developed and distributed in partnership with several popular bars including the Alt+ hotel’s Les Cousins bar.

THANK YOU TO THE JURY FOR THIS RECOGNITION

These nominations in such a prestigious awards competition is already a great victory for us. We sincerely thank the Jury of the Flèche d’or competition, under the chairmanship of Mélanie Roth, Senior Director, Strategy and Marketing Execution, National Bank for having recognized the quality of our work. Will we be the winners of one or more awards? This is what we will soon find out at the 2019 Awards Gala on June 11, 2019 at the Fairmont Queen Elizabeth. To purchase tickets or for more information, visit the Association Marketing Québec website.

 

Apology emails: How to turn an Oops! into an opportunity

Apology emails: How to turn an Oops! into an opportunity

Despite all your best efforts to avoid them, sometimes errors slit through your carefully-planned safety net. Maybe it’s “just” a typo. Or a small design flaw. In which case, you simply make a mental note to pay more attention in the future and move on to the next project. But when it’s a more serious issue, like a broken link, the wrong price, or an email sent to the wrong audience, you only have one option: send an apology email or “oops!” email to your customers.

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Email quality assurance – Flawless QA helps prevent campaign blunders

Email quality assurance – Flawless QA helps prevent campaign blunders

It’s easy to forget about quality assurance (QA) with all the time pressures to get your emails out the door. Easy despite the fact that it is one of the most important steps in the creative process. Easy to forget that after having invested tons of time, energy and dollars in designing the perfect campaign, the simplest of errors can trip you up.

Which is why we wrote this post on how to do effective email campaign QA:

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Stratégies wins 4 awards at the AMR 2018 Gala [video]

Stratégies wins 4 awards at the AMR 2018 Gala [video]

At their annual Awards Gala, the Relationship Marketing Association (AMR) and the Flèches d’or Awards (Golden Arrows) jury recognized the excellence of our marketing campaigns by awarding four Top Awards and a certificate of merit including the Best Multi-channel Marketing Campaign as well as Gold in three categories.

We are honored by this industry recognition of the quality of our team’s great work. It’s thanks to our clients and the confidence they place in our strategies that we are able to shine.

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Email marketing defined – everything you need to know!

Email marketing defined – everything you need to know!

Email marketing is a powerful tool…if you know what you’re doing

Email marketing is sometimes equated with sending out newsletters. But it’s so much more! Simply put, Email Marketing is the systematic and structured use of email in order to initiate, build and consolidate a relationship between brands and people. Email is the most popular media for Relationship Marketing. This is largely because of its impact, its ROI and its ability to grow sales.

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Email marketing essentials – What you need to know to get it right!

Email marketing essentials – What you need to know to get it right!

Make sure you nail the fundamentals

If you want an email marketing program that really delivers results, you need to get the technical basics right. The most beautiful content won’t drive results if it doesn’t get delivered. According to ReturnPath email deliverability report, an average of 20% of all email messages never reach their audience. Generally because they’re blocked or diverted from the inbox.

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What’s the true role of Marketing? Hint: It’s Not What You Think!

What’s the true role of Marketing? Hint: It’s Not What You Think!

I often ask my workshop and conference participants – typically seasoned marketing executives – what the role of marketing might be? Their answers are, by and large, always the same. They revolve around advertising and marketing communication.

They tell me it’s all about branding and image. About differentiation and value. This, of course, is all true and essential. Part of what we are tasked to do as marketers. But is it enough?

Marketing : beyond the four Ps

Strictly speaking, marketing encompasses what we all know as the four Ps. This is how marketing is taught in most business schools on the planet. Price, Place, Promotion and Product. This model for marketing management was first published by E. Jerome McCarthy, back in 1960. But has it kept pace with the times?

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What is a marketing collaboratory?

What is a marketing collaboratory?

Collaboratory: [Coˈlæbrəˌtɔrɪ]  noun :

The word collaboratory (pronounced co lab ratory) is a blend of the words collaboration and laboratory. The term is borrowed from the scientific community and is defined as a virtual collaborative environment. It’s a place where scientists and researchers from around the world work together on research projects.

This environment allows them to share resources, research and knowledge. The objective is to achieve innovative solutions faster by leveraging collective knowledge.

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Your 2018 Marketing Resolutions – Three dumb things marketers should stop doing right now!

Your 2018 Marketing Resolutions – Three dumb things marketers should stop doing right now!

My, how time flies! The year is quickly coming to a close. And most of us busily preparing for the new marketing challenges that lie ahead. Fine-tuning budgets. Tying up loose ends. And perhaps looking forward to some time off with family and friends. But before we break for the holidays, why not take a few minutes to reflect on how we hope to change and improve in the coming year. Here are three 2018 Marketing Resolutions : dumb things you should stop doing in the next year. Heck, why not stop doing them right NOW!

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Lead Nurturing: Are You Serving Green Bananas?

Lead Nurturing: Are You Serving Green Bananas?

Lead nurturing is a hot topic these days. Historically, lead generation programs were always designed to quickly pass fresh leads on to sales as soon as they were identified. Time was of the essence, the theory went. And quantity was king. Today, things have change dramatically. In recent years, organizations have realized that it is preferable to let marketing hang on to leads as long as possible before passing them on to sales. Why the big shift in strategy? And what’s be big advantage of nurturing leads before handing then off to sales. Let’s examine what brought about this fundamental reversal.

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CASL: Canadian anti-spam legislation – Are you truly ready?

CASL: Canadian anti-spam legislation – Are you truly ready?

Canada’s anti-spam legislation (CASL), also known as C-28, comes into full force on July 1 of this year. If you’re sending emails to Canada and haven’t already taken steps to prepare for CASL, you have a few short days to get ready to comply with what is considered to be the most stringent anti-spam legislation in the world. And there’s a major incentive to do so: fines of up to $10 million for a business, or $1 million for an individual.

CASL and the concept of consent

At the heart of CASL is the need to obtain consent – either explicit or implied – in order to be able to send Commercial Electronic Messages (CEMs) to your customers, prospects or subscribers.

Explicit consent is consent which is given verbally or in writing by a contact, using various means including a web page that provides a check box (which cannot be pre-checked) or a subscribe button.

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Physical Meets Digital – How to Increase Marketing ROI [VIDEO]

Physical Meets Digital – How to Increase Marketing ROI [VIDEO]

In today’s cluttered always-on marketplace, strong Marketing ROI is often illusive. One of the reasons is that as channels multiply, marketing communication becomes increasingly siloed. Digital on one side, traditional on the other. Same for social media, PR and event marketing.

With some many teams working independently, it’s a challenge to get everyone on the same page, delivering a consistent brand message regardless of the channel.

Now image how hard it is to get these channels to understand how they are connected. And how they need to work together instead of independently in order to have a multiplier effect – not just additive – on results. That’s the true meaning of a synergy.

The secret to synergy is understanding media interaction, what role each channel is best at, and how you can move customers forward in their decision-making process by using media combinations along with the right call to action. But the key is using the right channels at the right time and providing content that speaks to the need and the state of mind of the customer at that point in time when they reach a given journey stage.

The customer journey
A key element of the presentation is the customer journey and how you need to choose the right media combinations at each stage of that journey.
Photo credit Dan Levy @TheDanLevy

I had the pleasure of speaking at the FFWD Advertising and Marketing Week in Toronto on the convergence of physical and digital media. The presentation was held at the TIFF Bell lightbox – an incredible venue in the heart of the city — and was sponsored by Canada Post. This was the kick-off event of the Canada Post DM Education and Awareness Program called We’re Rethinking Direct Mail.

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ROI and Effectiveness – Do You Truly Understand the Difference?

ROI and Effectiveness – Do You Truly Understand the Difference?

Do you understand these common metrics?

Because of the tremendous economic pressures since the downturn, and the need for marketing accountability, ROI has now become Marketing’s new Holy Grail. However, effectiveness and ROI are not synonymous, though many marketers perceive it to be so.

ROI is the efficiency with which a marketing activities produces a result. ROI calculates the revenue generated for each dollar invested.

Efficiency and effectiveness – what’s the big difference?

The fact that a given media, or marketing activity is efficient – meaning that the cost per dollar of sales generated is low – doesn’t automatically make this media or activity a better choice relative to others with a lower level of efficiency. Obviously, you want both. But you can’t always get what you want!

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How to start a relationship with a B2B landing page

How to start a relationship with a B2B landing page

A well designed landing page can make the difference between a raging success and an abysmal failure for your lead nurturing program. The people at Pardot, just released this really powerful Infographic on the anatomy of a well designed landing page. Their point is well taken: because you typically lose over half your visitors right from the getgo and have to really work hard to convert those who stay on the page.

Know and share your value
Some of the elements that really stand out to me as a relationship marketer are the need for strong call to action and a well crafted value statement. Answering the age old question “WIIFM?” (What’s in it for me?) is essential to producing strong results. This to me is the deciding factor in a landing page, or any other marketing piece.

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When recommendation engines go terribly wrong

When recommendation engines go terribly wrong

One of the most popular forms of personalization used on eCommerce sites is the “people who bought this, also bought that” recommendation. The assumption is that people have similar tastes and so if other people are buying the same things, so should you. Sometimes, the intention is to ensure that someone who buys an item requiring additional accessories be reminded of all that is needed before checking out their shopping cart.

Some sites use an algorithm to predict which products should be paired with each other. Others simply tag products and bucket them into groups. Now the latter can same time and money, but sometimes leads to some strange recommendations as seen below on the Tiger Direct website.

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Do you and your customers speak the same language?

One of the guiding principles of B2Me is to use simple language and familiar terms in order to clearly communicate what you need to say to your customers. Get rid of jargon and marketing speak — Make it a priority!

American insurer Cygna clearly understands the importance of simple and effective communication. The company prides itself on systematically simplifying the language it uses in its marketing communication and more important, in its contact between their employees and customers.

If you’re trying to persuade people to do or buy something, it seems to me you should use the language they use every day. -David Ogilvy

To help achieve this goal, they created a program for first-line staff that dictates what words should be used to describe insurance concepts, products, terms and conditions. The program is called “Let’s be clear”, and is designed to help employees “translate” the obscure language of the insurance industry into plain English.

Here are a few examples: “you” instead of “claimant”, “process your claim for payment” instead of “adjudication” and “start date” instead of “activation”.

The goal is to make customers feel comfortable, to create a climate of trust and allow the customer to feel valued – not diminished by the use of language they don’t understand.

Cigna even created a website that provides a dictionary of common insurance terms and their translation into plain English in order to be clearly understood by a customer.

At the end of the day, it simply a question of respect for “me”, the customer. Do you speak the same language as your customer? Or are you forcing your customers to speak yours?

Five benefits of B2Me™ on RetailExperience.com

There’s an interesting article on B2Me™ on the Retail Experience Blog, by Paul Flanigan, former director of brand communications for Best Buy.
Here are a few lines from his post:

We have all heard B2B (business to business) and B2C (business to consumer). But this has now evolved into B2ME. The simple definition is the practice of marketing to the individual based on the desires of that individual. It’s not about closing a sale, it’s about developing a relationship with every single unique individual.

This doesn’t (or shouldn’t) seem like a new way to market. We have been doing this all along, right? Well, the advent of personal technology has quite a bit to do with it. Marketing has had to catch up with individuals who are mobile, savvy, and in control of the sales cycle in pretty much every type of buyer/seller relationship.

Read more on RetailExperience.com

How much is a customer worth? Probably more than you think!

How much is a customer worth? Probably more than you think!

When you look at marketing from a purely transactional perspective, you often lose sight of an important dimension: the long-term value of a customer. Or more precisely, the cumulative net revenue that a customer provides during the “lifetime” of the relationship between the customer and a business, or a brand.

This transaction perspective focuses on the immediate sale of good and services through marketing campaigns of all nature. From that point of view, the customer value is equal to the amount of the sale produced as a result of that campaign. Transactional marketers will work to reduce the cost per transaction in order to maximize short term revenue. Nothing wrong with increasing revenue… far from it. But this narrow vision often forces us to make choices that as purely short-term.

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Influencer marketing – Leveraging the Power of Social Influence in Five Easy steps

Influencer marketing – Leveraging the Power of Social Influence in Five Easy steps

In his best-selling book Tipping Point, Malcolm Gladwell examines the concept of influential individuals and how they impact the spread of trends and change. He categorizes them into three groups: Connectors, Mavens and Salesmen.

Tipping Point is a must-read for anyone who wants to understand social influenceWe all know one or more Connectors: people who seem to know everyone. People through whom you could reach a very large population. Mavens on the other hand, are those who are considered experts in a given field by their peers, who know the answer to any question related to that field and to whom everyone they know turns when they have a question or need advice.

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How good is your elevator pitch? Are you making these 7 mistakes?

How good is your elevator pitch? Are you making these 7 mistakes?

Do you know your real value? Can you explain it clearly to a total stranger? To a prospective customer? To a member of your family?

A lot of what is said and written about branding relates to brand personality. How a business or a brand is expressed visually, the tone and manner and nature of the message. But the essence of branding is simply a question of clearly expressing how you, your product or your business are unique. In B2B (business-to-business) marketing, this differentiation is expressed through the value statement. A few short sentences that succinctly express the value that you bring to your customers.

You’ve probably heard the expression “elevator pitch” or “elevator speech”: a short statement that would allow you to explain to a total stranger who you are and what you do best in the time it takes to travel from the lobby to the top floor of an office building by elevator. Your value proposition is in essence your elevator pitch and it focuses on the value that you could provide to a prospective customer.

Everyone believes — often wrongly so — that they truly know what value they provide. But expressing it clearly and succinctly is a lot harder than it looks.

Here are seven common mistakes to avoid in your elevator pitch:

1 – Talk about yourself and your accomplishments: Your success and professional achievements are no doubt a source of pride. That you are a leader in the industry is certainly something to be proud of. But claiming this in an elevator pitch actually creates a distance between you and your customers. It can make you sound like you think you’re somehow better than them.

The objective of the value statement is quite the opposite. It is to build proximity by linking what you do with a need or pressing challenge that your client is facing and to express this in the form of a benefit. For example: the loyalty programs that we build for our clients help them keep customers longer, so they can focus their resources and energy on other pressing issues, like new product launches, rather than on customer acquisition.

2 – Talk about the tenure of your business: Nobody cares that you’ve been in business for 22 years! The fact that you have survived all these years is a tribute to your resolve. But it doesn’t demonstrate that the experience you’ve acquired over the years brings value to your clients. So drop any reference to years in business from your elevator pitch.

3 – Use technical buzzwords: the purpose of the elevator pitch is not to demonstrate your extensive vocabulary. If you use technical jargon and buzzwords, you create a communication barrier between you and your customers and will quickly loose their attention. Nobody likes to feel dumb, so using words people don’t understand actually works against you.

4 – Talk about your equipment, your technology and capabilities: your customer doesn’t really care what platform or process you use to achieve your results. At the end of the day, what’s in it for me is all that counts

5 – Use “marketing speak”: Don’t say that you “optimize the customer relationship”. That doesn’t really mean anything, or can have so many meanings as to be confusing. Simply say that you get customers to buy more.

6 – Talk generically about what you do: Be specific! Whenever possible, tie what value you provide to the customer’s industry or job function. You’re talking to a CA, a lawyer, an architect? Tell them how you help professionals service firms find new customers. You’re talking to a sales manager? Tell her how you help sales people make better use of their time in order to close more sales. An elevator pitch should be as relevant as possible.

7 – Fail to make your value tangible : Numbers often speak louder than words! So your elevator pitch should make good use of them. Use a concrete example and interesting facts and figures to prove your value and create interest. For example, you could say: For one of our clients in the cosmetics industry, we multiplied campaign results by ten through the use of personalization.

Always remember… you only have a few brief seconds to grab attention. You should be compelling, impactful and to the point. But more important: everything you say in your elevator pitch must be memorable.

Where all those choices got started… according to Malcolm Gladwell

Where all those choices got started… according to Malcolm Gladwell

As a fan of all things Gladwell, I would like to share with you this excellent video produced by TED TV that chronicles the history of how Howard Moskowitz changed the way we shop for groceries — a change that led to the avalanche of choices that we face in our lives, day-to-day. Presented in typical Gladwellian style, this is a fascinating tale of innovation that began in the ’80s.

The unexpected impact of choice on customer satisfaction

The unexpected impact of choice on customer satisfaction

 

In this video from TED TV, american social psychologist Barry Schwartz, author of The Paradox of Choice explains the negative impact of choice – or more precisely, the impact of too much choice – on our level of satisfaction with the things we buy in our day-to-day lives.

Unrealistic expectations, or persisting doubt over the choices we make: these are the reasons why we must limit the number of products and services we offer our customers. By personalizing content and product recommendations, B2Me allows us to reduce the number of products suggested to a limited set or a single item that best suit the customer’s needs… One customer at a time!

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