Tremblant Sublime Pass Launch
Tremblant Sublime Pass Launch
Tremblant Sublime Pass Launch
Tremblant Sublime Pass Launch

Tremblant Sublime Pass Launch

Challenge

Skiing is often perceived as an expensive sport that is out of reach for a large number of consumers. To help change that perception, Tremblant made the strategic choice to become more accessible to a larger number of consumers by creating a new, very affordable season pass. And when the time came to bring this new pass to market, Station Mont Tremblant chose Strategies to create a powerful launch campaign for this innovative product.

Solution

Working in close cooperation with the mountain’s media agency, we design a high-impact multichannel campaign featuring “gold-rush” pricing – where the price increased every three days in order to create a strong sense of urgency. This campaign attracted thousands of new customers and rekindled the flame amongst many past customers.